OEM Genuine Oil Brands in the Heavy-Duty Commercial Segment: Market Analysis and Opportunities

Base Year: 2018
Published: April 2019
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Base Year: 2021
Forecasts to 2026
To be published: Q1 2023
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This study will assess the growth and market penetration of original equipment manufacturer (OEM) genuine oil brands in the global market for heavy-duty motor oil (HDMO) in both the on-highway and off-highway segments. OEMs have continued to focus on genuine oils to increase their share of the service fill market. Genuine oil products and programs are being offered to vehicles under warranty, as well as older, out-of-warranty vehicles.

• Detailed independent assessment of the HDMO market in the OEM and OEM-authorized workshop segment and the market share and trends of OEM genuine lubricants
• Assessment of the current and projected heavy-duty on-highway fleet in leading country markets as, well as a look at the off-highway segment
• Analysis of vehicle ownership and usage characteristics in the leading country markets and how vehicles are being serviced

• Current and projected HDMO genuine oil demand in the leading markets by channels
• Detailed current genuine oil programs, and assessment on upcoming genuine oil entrants
• Market outlook, opportunities, and challenges in the emerging HDMO genuine market
• Assessment of OEMs and their genuine oil customer shares, and overview of their genuine oil programs

This study will assess lubricant marketers’ shares in the OEM segment

Table of Contents

Introduction

Executive Summary
An overview of the report findings, plus forecast based on Kline’s FutureView forecasting model; a view of the opportunities in the heavy-duty OEM genuine oil market

OEM Profiles
Detailed profiles of OEM genuine oil programs:

• Preferred route to market
• Estimated overall market share of genuine oil
• Lubricant partners
• Outlook

Country Profiles

For each country listed in Table 2, the following information is provided:

• Profile of the heavy-duty fleet in the market
• Profiles of top commercial OEMs
• Genuine oil offerings
• Route to market for genuine oil
• Current lubricant partner
• Market share of each genuine oil
• HDMO market overview including viscosity grade and quality level split
• Market outlook, challenges, and opportunities

Country Level Forecast Models

• Forecast by leading OEMs
  • Based on current and projected sales and estimated customer loyalty per brand

Report Benefits

This report will assist lubricant marketers in identifying opportunities and challenges within the HDMO genuine oil segment. It will also serve as an invaluable tool in the strategic planning process. Specifically, the report will help subscribers:

• Gain perspective of the OEM genuine oil market and the OEM-franchised and authorized workshop channel in the commercial segment
• Identify potential opportunities to help gain market share in the authorized workshop channel
• Understand how the OEM-franchised and authorized channel competes with other commercial lubricants channels