Skin Care in Barcelona

Skin Care: A Beauty Spot in Barcelona – Nikola Matic on the Specialty Actives Market

Kline’s Nikola Matic, drawing upon many years of extensive and international market-research, will be at in-cosmetics Barcelona on April 17, 2012 where he’ll share timely specialty actives insights and trends gleaned from Kline’s recently published report Specialty Actives in Personal Care 2011: Multi-Regional Market Analysis and Opportunities.

Within the specialty actives market, consumers are often the trend-setters. A growing consumer understanding of active ingredients in personal care products driven by extensive media coverage is compelling active ingredients manufacturers to innovate. Continue reading

Personal Care Shopping

Personal Care Shopping: Beauty is Increasingly in the Eye of the Beholder of a Computer Mouse

The savvy shopper of today often doesn’t bother making a trip to a drug or department store when the products they want to buy are just a few clicks away.

Traffic? Change for a parking meter? Not issues when shopping’s effortlessly done from home or the office.

On January 31st at 1:00 PM US ET, catch a video recapitulation of a panel of leaders in the world of virtual beauty as they discuss beauty retail options outside the traditional bricks-and-mortar model in the Virtual Beauty Retail Webinar. Topics will include: what virtual retailers are looking for, different models for success, and how to capture the short attention span of the digital-age consumer.

Karen Doslow, Kline’s Consumer Products Practice Industry Manager will participate and discuss trends and insights gleaned from Kline & Company’s recently published report Beauty Marketing 2011: U.S. Promotional Activities and Strategies Assessment. She will also be available during the live questions-and-answers session after the webinar.

Virtual Beauty Retail: Video Recap from HBA, Tuesday, January 31st 1:00 PM US ET.

To register for this timely event, click here.

Beauty Retailing: U.S. Channel Analysis and Opportunities

Traditional Beauty Retailers: Take a lesson from alternate channels.

Alternate retail channels are white hot in the beauty business, having grown sales nearly $1 billion since 2005. Instead of trying to figure out how to compete, traditional bricks-and-mortar brands should take a page from the alternate channel playbook and leverage these new opportunities to reach customers at their new favorite place to shop: at home.

Sales of cosmetic and toiletry products through alternate channels have exploded over the last five years, fueling a 5.2% growth in direct sales that is outpacing the total market more than three-fold. While conventional person-to-person sales are declining gradually since 2005, multi-media driven channels have snapped up sales, with e-commerce growing by more than 26%, home shopping networks up nearly 20%, and infomercials posting just over 17% growth. This upward trend is expected to continue as mobile technologies, social media, and online deal-hunting converge to help bricks-and-mortar and direct sales-only retailers reach a wider, more diverse, and engaged audience.Continue reading

Cosmetics and Toiletries Market

A Focus on Added Value Helps the U.S. Cosmetics and Toiletries Market Rebound

Rising consumer confidence, aggressive promotional activity, and technological advances have propelled sales of cosmetics and toiletries in the United States by 2.4% to reach $36.5 billion in 2010 at the manufacturers’ level, according to recently released data from Cosmetics & Toiletries USA 2010, a study by worldwide consulting and research firm Kline & Company. After experiencing a 0.8% decline in 2009, the current increase has brought sales to above pre-recession levels.Continue reading