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Motivated by a strong aesthetic and hedonistic culture emphasizing personal appearance and grooming, Brazil’s professional hair care market remained luxuriant and full of bounce through 2011. Although growth slightly declined over the aberrant 2010 figures, the 2011 market overall still grew nearly 8% to register a compelling BRL 750 million in sales.
Long Beach, CA, January 28-30, 2012 The vibe at ISSE was decidedly sex, candy, and rock-and-roll. At least half of the exhibitors boasted a hot pink and black palette. Sugar-inspired concoctions were everywhere—as were bare-chested men, hair and feather extensions, and bling. The floor teemed with stylists that donned apparel, accessories, and hair reminiscent of
Salon hair care marketers are struggling to maintain a competitive edge in the arena of professional hair care. Keeping up with changing trends and fashions is no longer the only challenge. Along with changing styles, companies also have to take into account the effects of the economic downturn and demands of the changing consumer. With
