Trend Watch How is Glow Transcending to Hair Care

Trend Watch: How is Glow Transcending to Hair Care?

Glowing skin, often referred to as glass- or glazed-like skin, remains a prevailing trend, as consumers increasingly prioritize achieving a natural, healthy radiance through skin care, as opposed to relying solely on makeup. At the core of this trend is a simple yet comprehensive skin care regimen that places emphasis on deep hydration alongside double cleansing, gentle exfoliation, and sun protection.

In fact, our latest data shows a notable 20% increase in consumers seeking skin care treatments with hydration as a key benefit over the past year. Furthermore, this trend is seeing a significant increase in popularity, with online searches spiking during the same period.

In the pursuit of radiant skin, consumers are turning to several standout products that are making waves on social media platforms. These include Paula’s Choice 2% BHA Liquid Exfoliant, renowned for its pore-unclogging benefits; Cosrx’s Advanced Snail 96 Mucin Power Essence, valued for its intense hydrating and revitalizing properties; and Medicube’s AGE-R Booster-H, prized for its innovative glow technology.

The glow beauty trend also extends to hair care, with more consumers searching for and creating TikTok content related to hair gloss. This surge in interest has propelled the popularity of various hair gloss treatments, with some notable options—including Ouai’s Hair Gloss In-Shower Shine Treatment, Kristin Ess Hair’s Signature Hair Gloss, and Redken’s Acidic Color Gloss Activated Glass Gloss Treatment—gaining significant traction among consumers.

The impact of this trend is not only seen in social media engagement, but also reflected in the market figures. According to Kline PRO, our comprehensive database tracking point-of-sale transactions for both salon retail products and services, revenue from gloss treatments accounted for $783 million in 2022. Brands are capturing a revenue share by promoting at-home gloss treatments.

Stay at the forefront of industry shifts in the beauty and wellbeing industry with Kline’s expertise in trend analysis and strategic consulting. Our consulting team blends in-depth industry expertise with digital solutions to decode emerging trends, providing you invaluable insights into their long-term impact and strategic implications. By analyzing the velocity, trajectory, and lasting impact of these trends, we equip your beauty business with the foresight needed to stay ahead of the curve. To delve deeper into our capabilities and explore a sample of our project work, connect with our industry experts today.

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