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Aesthetic Skin Care Consumer Insights

Regional Coverage: United States

Base Year: 2022
Published: November 2022

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Base Year: 2023
Published: November 2023

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Decode consumer behavior with survey data that reveals the aesthetic patient journey and key shifts that have occurred between 2022 and 2023.

This report identifies the unmet needs of aesthetic consumers, the services they are booking, new aesthetic formats/outlets dedicated to accessibility and wellness, and generational behaviors with special attention to Gen Zers and millennials who are increasingly looking for aesthetic solutions. 


  • Panel selection
    • — 511 aesthetic skin care consumers
    • — All key age groups represented in sample (Gen Z, millennials, Gen X, boomers)
  • Screening criteria
    • — Visited an aesthetic practitioner (dermatologist, plastic surgeon, and/or medi-spa) in 2023
    • — Had a minimum of two non-invasive aesthetic procedures in 2023
    • — ~80% of panel also purchased professional skin care product during last visit to their aesthetic practitioner
    • — Indicate future plans/bookings for non-invasive aesthetic procedure in Q4 2023/1H 2024


Table of Contents


Key Takeaways

  • Shifts in KPIs (Table 1) vs. year ago
  • Key trends

Top Priorities

  • Skin care goals
  • Procedures/services
  • Shopping priorities
  • Consumer sentiment

Patient Journey

  • Shopping habits and spend trends
  • Outlet preferences for buying product and booking procedures
  • Product replenishment
  • Experience with new aesthetic formats/outlet concepts

Product Routines

  • AM and PM regimens
  • Key product types used
  • Brand portfolio
  • New brands in daily routine

Purchase Influencers

  • Impact of macro trends and economic factors
  • Impact of aesthetic practitioners' behaviors
  • Impact of influencers/social media
Visit frequency
Average customer value (product)
​​Service expenditures​
​​Number of products in at-home routine​

Consumer Profiles

  • Age and generations
  • Gender
  • Annual household income
  • Type of aesthetic consumer (novice, loyalist, advanced)
  • Engagement in current beauty trends

Subscriber Benefits

This study shows how the general direction of consumer intentions regarding visits to professional outlets for services, as well as product purchases, may impact the sales of marketers in the near and long terms. It also helps subscribers:

  • Understand consumers’ current and future skin care needs
  • Prioritize efforts for future initiatives
  • Identify which services consumers are prioritizing and the unmet needs that they have for skin care

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