Hair Tools and Appliances: Market Analysis and Opportunities

On the verge of hitting the $3 billion mark, the consumer hair tools and appliances market shows no signs of slowing down. Driven by relentless innovation aimed at reducing hair damage, leading brands such as Dyson are setting new standards in the premium segment with multibenefit tools. With new products flooding the market, particularly in the United States, which is almost double the size of Europe’s, monitoring this space is essential for understanding the evolving consumer preferences and competitive dynamics.

Scope

• Included in the scope are powered hair tools and appliances such as dryers/blowers, flat irons, curling irons, stylers, steam tools, and professional trimmers and clippers.
• Non-powered tools, such as brushes and scissors, are excluded.
• The study includes a comprehensive analysis of brands intended for use in the consumer channel.
• It focuses on the major markets: Europe, United States, and China

Table of Contents

Market Overview

For each of the markets covered, the following information is provided:

• Market size and growth (2022 and 2023)​
• Key trends and developments
• Sales breakdown by:
  • — Category (Listed in Table 1)​
• Country snapshots (Europe, United States, China)
• Competitive landscape
• Marketing activities
• Outlook to 2028

Brand Profiles

Brief profiles are provided for the 10 leading market movers (listed in Table 2).
Information includes:

• Brand overview
• Sales breakdown by category (2022 and 2023)
• New product activity
• Marketing activities

Key Benefits

This report will provide subscribers with an accurate picture of the market size, segmentation, and performance of the hair tools and appliances market in key geographic regions. It will enable subscribers to exploit business opportunities by understanding market dynamics, competitive forces, product trends, forecasts, and future trends.