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Professional Hair Care Indies: Global Analysis of Brands to Watch

Base Year: 2022
Published: March 2023

Indies are the most sought-after brands by cosmetics marketers, retailers, and shoppers alike. Recording staggering growth, these privately owned brands outpace the total market by offering unique product and ingredient stories, combined with compelling digital marketing that resonates with today’s beauty consumers.


  • Industry disruptor brands that are independently owned, have a unique selling proposition, and are experiencing dramatic growth
  • All key professional salon hair care product classes: hair color products, shampoos and conditioners, styling products, and texturizing products
  • All consumer channels where professional salon hair care products are sold: salons, e-commerce, and brick-and-mortar stores

Table of Contents

Brand Profiles

Profiles of approximately 28 brands as shown in Table 2, each of which include:

  • Brand overview
  • Sales and growth
  • Growth drivers
  • Product offerings and claims
  • Hero products/Bestsellers
  • Key new launches
  • Promotional activity
  • Sustainability initiatives
  • Pricing and distribution
Global coverage
Bosley MD ​​​Nak Hair
Celeb Luxury Nakagawa
Cadiveu Professional ​Nashi Argan
Davines Naturalmente
Eleven Australia Neuma
IGK Newsha
Insight No.3
Itallian Hairtech Oolaboo
JPS Cosmetics Oway
K18 Previa
Kevin.Murphy Rica
La Biosthétique Sachajuan
Lowell Unite
Maria Nila Virtue

Report Benefits

This report will provide pertinent information on compelling indie brands that are helping shape today’s professional hair care industry. While they may be small in terms of sales value, these brands have the potential to become tomorrow’s billion-dollar buyouts. The report will:

  • Assess independent brands that are outpacing professional salon hair care industry growth
  • Provide an understanding of products and concepts that resonate with today’s consumers
  • Identify potential acquisition candidates and/or local partners

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