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Professional Hair Care Indies: Global Analysis of Brands to Watch

Base Year: 2022
To be Published: Q1 2023

Indies are the most sought-after brands by cosmetics marketers, retailers, and shoppers alike. Recording staggering growth, these privately owned brands outpace the total market by offering unique product and ingredient stories, combined with compelling digital marketing that resonates with today’s beauty consumers.


  • Industry disruptor brands that are independently owned, have a unique selling proposition, and are experiencing dramatic growth
  • All key professional salon hair care product classes: hair color products, shampoos and conditioners, styling products, and texturizing products
  • All consumer channels where professional salon hair care products are sold: salons, e-commerce, and brick-and-mortar stores

Table of Contents

Key Takeaways

A brief analysis of the 20 profiled brands with global reach, which will include:

  • Key trends and developments
  • Segmentation by brand positioning
  • Recent industry acquisitions
  • Most likely acquisition targets
  • Future initiatives

Brand Profiles

Profiles of approximately 20 brands as shown in Table 2, each of which include:

  • Brand overview
  • Sales and growth
  • Growth drivers
  • Product offerings and claims
  • Hero products/Bestsellers
  • Key new launches
  • Promotional activity
  • Sustainability initiatives
  • Pricing and distribution
Global coverage
Amika ​​​Nak Hair
Bosley MD Nakagawa
Cadiveu ​Nashi Argan
Celeb Neuma
Davines Newsha
Eleven Australia No.3
Feeling Oolaboo
IGK Oway
Insight Previa
Italian Hairtech Rica
It´s a 10 R+Co
JPS Cosmetics Sachajuan
K18 Sasaki Professional
Kanato Tokio
Kevin Murphy Unite
Maria Nila Weilaiya

Report Benefits

This report will provide pertinent information on compelling indie brands that are helping shape today’s professional hair care industry. While they may be small in terms of sales value, these brands have the potential to become tomorrow’s billion-dollar buyouts. The report will:

  • Assess independent brands that are outpacing professional salon hair care industry growth
  • Provide an understanding of products and concepts that resonate with today’s consumers
  • Identify potential acquisition candidates and/or local partners

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