The pandemic had a profound impact on the beauty retailing world last year, forcing retail outlets like Ulta and department stores to temporarily close while creating a tremendous shift to e-commerce during lockdowns. The big story of the year was how Internet sales surged 47.5%, as revealed by Kline’s soon-to-be–published Beauty Retailing: U.S. Channel Analysis and Opportunities. The pandemic accelerated changes that were already in progress, such as the move to a stronger digital landscape, with years worth of digital enhancement happening in a matter of weeks and months and even consumers who previously resisted online shopping becoming avid users.
Despite the world slowing down due to the COVID-19 pandemic, hair care consumers are still seeking that always-elusive goal: an easier, no-fuss maintenance routine. In response, manufacturers have put extra emphasis on this space, recently introducing hybrid products that combine multiple forms or benefits in one product. Continue reading
As a large number of Americans get vaccinated and gradually return to pre-pandemic routines, the spending on aesthetic treatments and products is expected to rise. But by how much? That question, among others, is what our latest surveys — Physician-Dispensed Skin Care and The Professional Skin Care Consumer — aim to uncover.
The salon hair care industry is showing positive signs of recovery after one of the most challenging years in history. As we prepare to release new data on more than 30 markets across the globe, our salon hair care experts are offering a sneak peek into some of the latest developments in three key countries. To watch a video version of this blog, follow The State of the Salon Industry in Key Markets.Continue reading
The year 2020 was the first ever when hair care grew while skin care and makeup declined. Hair care was one of only two product classes in the beauty market that experienced growth in 2020, up a little over 3%. Among the areas that shined bright: Continue reading
Despite the COVID-19 crisis, declining GDP rates, and tremendous political turbulence plaguing the country, the natural segment of the Brazilian beauty industry grew at 10% in 2020, on par with 2019 levels. Continue reading
As we are all acutely aware, 2020 was a year like no other. The COVID-19 pandemic affected all aspects of everyday life, and it certainly took a toll on the salon industry. Interestingly, the year started out on a promising note: Kline PRO Pulse reports that for independent salons, January and February product sales indexed at just over 100, and service revenues stood at 96% of the prior year. After this, everything changed. Mass closures, including salons, began in late March, and it was not until May and June that salons could re-open and offer some glimpse of hope that things may eventually be okay for the industry. Continue reading
Despite a difficult year, professional nail care marketers continued to innovate and introduce new products and collections, keeping the market brimming with activity, although at a slower pace than in previous years. Continue reading
What could have been a dismal year for the U.S. beauty market in 2020 turned out just as we predicted. After analyzing 20 different product categories, five trade classes, and the performance of hundreds of brands, we have found that the overall beauty market declined by a mere 0.2% in 2020 to $77.8 billion, essentially flat with 2019 sales. Continue reading
As the world first entered coronavirus-related shutdowns in March 2020, natural beauty brands were suddenly tasked with offering two important points of differentiation: authenticity and the ability to pivot.
While conventional brands indeed managed to navigate the pandemic, indies were often the first to react to it. They shifted marketing campaigns, becoming more consumer-focused, personalized, and willing to consider consumer feedback. As a result, consumers gravitated toward these authentic and relatable companies, as shown in our recently published Natural and Clean Beauty Global Series Report. Independent beauty brands became an even stronger driving force behind the growth of the natural and clean beauty market in the United States, advancing more than 30% collectively, compared to a near flat growth for conventional brands. Continue reading