Trimmers and clippers emerged as the strongest category in the U.S. hair tools and appliances market during 2020, as many consumers turned to home kits to cut their hair. The revelation comes from Kline’s soon-to-be-published Hair Tools and Appliances: United States Market Analysis and Opportunities report, which covers both the professional and retail channels and three major categories: hair dryers, hot tools, and trimmers and clippers. Continue reading
“Skinification of hair,” a trend that has gained popularity in recent years, is expanding its reach in professional hair care. The trend is led by growing consumer awareness that the benefits of a good skin care regimen can be expanded to the scalp, which is essentially an extension of the facial skin. Professional salon brands are taking cues from social media-savvy millennials and progressing beyond traditional shampoos, conditioners, and masks to design a hair care routine heavily influenced by skin care.
Consumer willingness to spend time and money on quality products boosts manufacturers’ vigor to formulate new and innovative products such as scalp exfoliators, toners, and serums to meet consumer demand. Based on data found in Kline PRO US, we have put together a detailed, step-by-step, skin care-inspired hair care routine with a sampling of brands and products.Continue reading
The COVID-19 pandemic has brought out contrary reactions in the demand for at-home beauty devices in the China and U.S. markets. While growth of the market for at-home beauty devices has slowed considerably in China, demand for these devices has caused an uptick in sales in the United States in 2020.Continue reading
The market for pricey professional skin care products, particularly those dispensed by physicians, is giving an incredible performance despite the country’s worst health and economic period in recent times.
U.S. sales for these physician-dispensed brands, led by SkinCeuticals, are projected to see increases similar to last year, when the medical care providers channel grew 11%. While most brands have leaned on their digital assets, including brand websites and third-party retailers such as Dermstore and Amazon Professional, the greater surprise is how successful doctors have been in their retailing efforts to clientele.Continue reading
With salons forced to shut their doors because of the coronavirus pandemic, the professional hair care industry witnessed a shift in demand (roughly +15%) in Q2 vs. Q1 2020 for hair care products that help maintain color and manage roots, according to Kline PRO USA. Data shows that products formulated for color care have historically occupied the largest market share; they gained even more in the first half of this year, holding a whopping 31.4% of the market pie.Continue reading
Despite struggles in the general beauty market, some segments are experiencing bright spots as a result of increasing consumer interest. Hand sanitizers, clean beauty, and self-care products had already been on the rise as consumers refocused or focused for the first time on these goods as a way to combat time in quarantine. But a surprising segment with renewed consumer interest is male grooming.Continue reading
Many salon clients across the United States went into panic mode when salons were indefinitely closed because of the COVID-19 pandemic. Consumers’ initial thoughts revolved around how they would maintain their look without a regular salon visit, but as the shutdown extended from days to weeks to months, concern shifted to the salons themselves. Customers realized that salon owners and stylists—people they depend upon and trust, people who are often neighbors or friends—had their livelihoods snatched from them with no warning.Continue reading
The salon hair care market has been greatly impacted by salon closures as well as various restrictions put in place across the world due to COVID-19, but some important trends are continuing and even picking up strength.Continue reading
The subject of intimate beauty is becoming less intimate—and the market is seeing substantial increases as a result.
At one time, the topic of intimate beauty was considered taboo, and products were limited to mass retail aisles. But the U.S. market started to gain significant momentum in the last few years, and now, against the pandemic backdrop, intimate beauty products are expected to record a 13% increase in 2020, according to Kline’s soon-to-be published Intimate Beauty Care: U.S. Market Assessment and Opportunities. Encompassing bikini care, such as hair removal and ingrown hair prevention products; intimate cleansers, including washes and wipes; and intimate moisturizers, such as personal lubricants and external moisturizers for the intimate area, all product categories are forecast to influence growth.Continue reading
The hair tools and appliances market has finally been bitten by the Artificial Intelligence (AI) bug. Continue reading