Beauty Trend - Curly Perms

Perms Are Bouncing Back

Love it or hate it, genetics determine your natural hairStillsome people want to switch up what nature gave them, and changing the texture is one way to do that. 

In the 80s, perms were popular, but they fell out of favor due to damage caused by the chemical procedure used to break hair bonds and change their structure. Perming even became a health concern for both consumers and stylists. Moreover, clients did not want to be locked into a particular look and wanted the flexibility to have curly hair one day and straight hair next day.  Continue reading

How are Retailers Supporting Black-Owned Beauty?

How are Retailers Supporting Black-Owned Beauty?

More and more retailers are joining the movement to help end racial injustice and discrimination. In June 2020, Sephora became the first major beauty retailer to take Aurora James’ 15% pledge, which calls on retailers to commit to a minimum of 15% of their shelf to Black-owned businesses. Some of the Black-owned brands already carried by Sephora are Fenty Beauty, Pat McGrath Labs, Briogeo, Adwoa Beauty, Golde, KNC Beauty, and Shani Darden Skin Care. The retailer also recently revamped its Accelerate incubator to specifically focus on assisting BIPOC (Black, Indigenous and People of Color) founders. Later in November 2020, Macy’s, Bloomingdale’s, and Bluemercury also came on board to support this initiative.Continue reading

Holiday Foot Traffic, Beauty Retailer Tracking

Holiday Foot Traffic in Beauty Boutiques Down 45% in 2020

As the beauty industry approached its most important shopping season of the year, there was ambiguity regarding what the final picture would look like for single-brand retailers like Lush and Bath & Body Works, which are renowned for luring consumers with exclusive in-store experiences, desirable promotions, and giftable items. Now, after the holiday months, Kline’s analysis of foot traffic data from SafeGraph reveals that holiday foot traffic for this channel of the beauty industry was down 45% in November and December. Despite this significant drop, sales did not decline as significantly, courtesy of higher consumer spending and stocking up during visits. Continue reading

Professional Hair Care Industry in the United States and Canada

Five Hot Spots to Watch in Salon Services

Theres no doubt that salons faced unimaginable challenges in 2020 and continue to re-evaluate how to do business; providing the right mix of services is a key factor in that process. Data from Kline PRO provides insights on the performance of salon services and retail products that can help map the road to recovery in the days ahead. Notable findings on salon services from our recent publication are: 

 

Waving Services (Yes, Perms!) 

If you wait long enough, everything comes back in style, and this seems true for perms.  The start of 2020 saw an increase in perms and resumed in June when salons began to reopen.  

    • Q3 saw 16.7% more perm services than Q3 2019. 
    • Revenue was up 20.2%. 
    • The average price for a perm and cut is $91.54 (+2.2%); perm only is $78.59 (+3.3%).

Continue reading

Natural and Clean Beauty 2021

Clean Claims Resonate in 2020 and Help Propel Natural Personal Care Products Market

While 2020 saw significant market changes and shifts due to the coronavirus pandemic, one trend remained constant: The market for clean and natural products continued to advance. Claims of clean ingredients have trended for years in the United States, promoting the idea of product safety by eliminating controversial chemicals from formulas. The idea of safer formulations, especially in categories such as deodorants and antiperspirants and personal cleansing, resonated with consumers during the time of the public health crisis, helping to propel the natural personal care market upwards of 5%, according to Natural and Clean Beauty: United States Market Analysis & Opportunities  (published in January 2021) Continue reading

Beauty Devices

Beauty Devices Bring Out the Inner Aesthetician in Consumers

Valued at approximately $2.5 billion at the retail sales level, the market for at-home beauty devices in the United States and China performed better in 2020 compared to 2019 despite the coronavirus pandemic. The combined markets experienced a slightly stronger growth at 12.2% in 2020 compared to 11.9% in 2019. Both these markets had similarities in terms of key factors, such as the anti-aging category, multifunctional devices, and the direct sales channel, driving growth.  Continue reading

Best of Beauty 2020

Taking a Look Back at the Best of Beauty 2020

The unprecedented crisis of the coronavirus outbreak has impacted how consumers shop for beauty and personal care products, and these shopping habits and product category preferences may become the new normal in 2021. Key macro trends prevalent in prior years have been amplified as the rise in stay-at-home orders shifted consumers’ values and desires throughout the year. Below is a sample of the most talkedabout trends we analyzed in 2020the ones we think will still be important in the coming year. Continue reading

Holiday Retail Beauty Tour

How Retailers Adapted Holiday Shopping During the Pandemic

The coronavirus crisis has forever changed the way consumers shop. Retailers have been challenged to find new ways to connect with consumers as well as reposition their offerings to stay relevant during the world crisis. E-commerce saw an explosive growth, while essential products, such as liquid hand soaps, sanitizers, and deodorants, took center stage, registering unprecedented increase.Continue reading