People with face masks to protect themselves from Covid-19 in salon

Professional Beauty Market Outlook: COVID-19 vs. 2008/09 Recession 

COVID-19’s shortterm impact is, without question, greater than the 2008/09 recession.  Will the industry’s post-pandemic performance mimic that of the previous “New Normal”? 

Salons, along with all other non-essential businesses, will be closed throughout much of the United States for weeks, if not months, to come.  While some stopgap and entrepreneurial measures are in place to help stave off business closures (e.g. DIY salon services/kits; virtual and mobile stylists), the economic impact is already significant and, like the pandemic itself, has yet to reach its peak. If the vast salon closures are in place even for only one month, the loss in industry service revenues will be an estimated $5.5 billion. With a recession beginning, consumer behavior and spending in 2020 will shift even more dramatically than it did in 2009. 

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Nail Dipping Powder Growth

Nailing It: Dipping Powders Continue Sales Surge

Increasing by a robust 21%, dipping powders continue to be the key driving force behind the healthy growth of 7% registered in the global professional nail care market in 2019, with demand expanding beyond North America into new regions like Europe and Asia. North America continues to be the leading region and shows a dynamic year as major companies introducdipping powders as part of their permanent portfolio. 

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CDB & Sexual Wellness Products

Sexual Wellness and CBD Emerge as Popular Picks at CEW Product Demo

CBD and sexual wellness made their way into the spotlight at the recent CEW Product Demo in Manhattan, where the hottest trends impacting the cosmetics and toiletries market were on display. 

CBD continues to remain the “it” ingredient in beauty, with brands across all categories launching products and lines containing theingredient. Facial skin care dominates the product launches with brands such as Naturopathica’s Chill Full Spectrum CBD Collection, Peter Thomas Roth’s Green Releaf Collection, and Perricone MD’s Cold Plasma Plus+ CBD.  

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Professional Skin Care

A Look Ahead Into Aesthetic Skin Care Acquisitions

Professional beauty remains a popular hunting ground for acquisition targets, with small and mid-sized brands offering growth potential to their future owners. Both Unilever and Colgate have pursued professional skin care with this strategy in mind, with Unilever’s Dermalogica gaining ground through retail expansion and Colgate-owned EltaMD making progress in the Chinese market. Brand stewards have pursued opportunities in this space including attracting new (younger) consumers and new, advanced products. The recently published 2019 edition of our Professional Skin Care Global Series report indicates that this is still a market filled with vitality, as sales reached $8 billion at the manufacturers level globally in 2019, showing a healthy gain of 5% over the prior year.Continue reading

Natural Personal Care

The Future of Naturals at Vivaness 2020

Naturals are here to stay and have penetrated all categories, showing dynamic growth even in the previously underserved ones, including oral care, deodorants, and feminine care products. The revelations were made last week when Kline’s Naira Aslanian took to the floor with a fascinating presentation, “The Future of the Natural Beauty Market,” at the Vivaness International Trade Fair for Naturals and Organic Personal Care products in Nuremberg, Germany.

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Professional Hair Care

Steps Toward a Sustainable Salon Industry in Europe

Last week, we had the pleasure of attending an exciting event—Hairdressers Ahead, a European congress by Coiffure EU—that raised awareness about the importance and benefits of “going green” in the salon environment. Although the topic of waste and environment is highly discussed in various industries, it’s still in the nascent stage in the salon hair care industry in Europe.  A political officer from the EU Commission discussed the steps that are being taken on the government level to minimize waste in the industry, including the development of a real market for green products and minimizing greenwashing.Continue reading

skin care consumers

Professional Skin Care: Engaging Consumers in the New Decade

Taking measures to reach new skin care consumers and devotees, professional skin care marketers are pushing beyond their traditional selling environments and product offerings more than ever. From the emergence of new outlets to express services, these initiatives helped sales for these brands around the globe rise 5% to reach nearly $8 billion in 2019.Continue reading

professional beauty drives M&A Activity

Professional Beauty Drives 2020 M&A Activity

With the Coty Professional Beauty deal front and center, Kline believes other professional beauty businesses will be potential acquisition targets in 2020. In this upcoming Kline webinar, Kline’s professional beauty market research and management consulting team will share insights on performance across professional beauty sectors and weigh in on potential M&A candidates and their attractiveness.

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personalization in beauty

Beauty Tech Sets Personalized Services on a New Trajectory.

Personalization is set to become a mainstay trend in the beauty market, judging by product launches and reveals at the Consumer Electronics Show held in Las Vegas last week. Some key launches include L’Oréal’s Perso, a handheld device that offers personalized skin care and is looking to expand to provide custom lipstick and foundation formulas, and Réduit’s Réduit One, a handheld device delivering hair treatments more effectively by increasing absorption levels. Continue reading

professional skin care

Professional Skin Care: Growing by $1.1 Billion Globally in Five Years

The professional skin care market registers a strong growth of about 7% in 2019, across key markets including China, Europe, India, and the United States, according to Kline’s recently published Professional Skin Care Global Series. All four markets register positive growth, with developing country India registering double-digit growth and Russia registering the highest growth in Europe.
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