The popularization of ethical and healthy lifestyles in Europe and the United States has made its way to Brazil. The demand for cruelty-free, vegan, and organic products is growing, and consumers embrace brands promoting a socially and environmentally responsible message. Lately, brands and product lines with natural claims have swarmed the Brazilian market, posting strong sales growth of 10% in 2019, according to our recently published Natural Personal Care Global Series.Continue reading
With the recent announcement of L’Oreal’s intent to purchase Thayers Natural Remedies—plus Shiseido’s and LVMH’s purchases last year of Drunk Elephant and Tatcha, respectively—it seems that the naturals personal care market has become a hotbed for future acquisition targets. Natural personal care market growth has been on a strong upward trajectory as consumers quickly gravitate to brands with unique product premises and socially responsible messages. Continue reading
Beauty may have been dominated by the omnichannel approach in 2019, but this year, the industry is witnessing one of the strongest shifts to e–commerce ever. The transformation began in March 2020 with the onset of the COVID-19 pandemic, causing the omnichannel approach to lose relevance as many brick-and-mortar retailers across the country were forced to shutter. Continue reading
Unlike other professional beauty segments, the professional nail care market may still see a spike in sales thanks to nail polishes and care categories, which consumers turn to for a treat and/or to maintain or establish a part of their routine they can still control. Our recently published Professional Nail Care: Post-COVID Forecast report forecasts a CAGR of 3.9% through 2025 in the best-case scenario compared to the previously projected CAGR of 3.0% through 2023. Gels, the leading category, is expected to be the best-performing category with a CAGR higher than the market average in all three scenario forecasts. Nail polishes, the worst-performing category pre-COVID-19, is expected to emerge as the second best-performing category even in the worst-case scenario.Continue reading
In this insightful podcast, Kline’s experts in the home fragrance industry discuss arising opportunities in the home fragrance market and the impact of COVID- 19 on sales. Here are seven key takeaways from their talk: Continue reading
As professional skin care outlets re-open across the country, we’re looking at what the future holds for them. Lockdown restrictions are now being eased, but the question remains: How will the market’s three pillars—salons and spas, physicians, and retail (namely, e-commerce)—re-emerge? Continue reading
Naturals have flourished globally, with the segment now representing a more significant proportion of the cosmetics & toiletries market around the world. In both Brazil and China, the dominance of nature-inspired brands was a predominant factor for the segment’s growth, while in Europe and the United States, truly natural indies take center stage.
Due to the COVID-19 pandemic, the high single-digit growth rates recorded over the years are now questionable for the future, with certain categories impacted more than others. Join our upcoming webinar to truly understand the naturals movement around the world, along with its drawbacks, possibilities, and projections.
As salons in most European countries reopen in May (in Russia, they began reopening as early as April 20), all stakeholders of the industry are counting losses and looking ahead. This year is the most challenging in particular for salons, as their closures for one to two months and restricted operations have greatly impacted revenues.
Across the United States, cannabidiol (CBD) has emerged as a prominent ingredient used in the healthcare, beauty, and food & beverages industries. Owing to the passage of the 2018 United States Farm Bill, which legalized the cultivation, sale, and distribution of hemp, consumer attitudes and usage of CBD enhanced over the past two years.
Considering cannabis-infused food and beverages, the overall market achieved strong double-digit growth of over 70% in 2019. Meanwhile, the market for CBD health and wellness products is forecast to reach nearly $2 billion by 2024 with steady growth every year. In the beauty industry, CBD remains the “it” ingredient that can be found in everything from skin care products to makeup and hair care.
Pre-pandemic, the next level in personalized beauty was artificial intelligence (AI) and augmented realty (AR) technology, as shown via countless displays at the Consumer Electronics Show in Las Vegas. Now, in this new era of social distancing, consumers are craving a human touch more than ever as shelter-in-place orders prohibit the physical shopping experience, and personalized beauty brands seem to be the perfect antidote to fill this void.