As the pandemic continues to linger, the salon hair care industry in the Asia-Pacific region is rising to the challenge ― from expansion of e-commerce in China to fostering local salon brands in Australia. Here are some key developments that have taken place: Continue reading
There’s a reason for the salon industry to celebrate: Retail product sales were up in the first quarter of 2021.
While it might be tempting to downplay gains following 2020’s pandemic-related lows, it’s important to remember that the majority of Q1 2020 was “normal.” According to Kline PRO USA, salon retail product sales in January and February of 2020 were indexing just slightly ahead of 2019; it was only the latter part of March that affected quarterly results. This year, meanwhile, started off with a bang, as the care categories of conditioners, shampoos, and treatments posted double-digit growth.Continue reading
NAK was one of the best-performing companies in the Australia market, registering double-digit growth as opposed to the average market (which declined at 7% in 2020). The company has been gaining traction over the years, driven by the “shop local” movement, and is now the third-leading marketer in Australia. NAK focuses on the hair care and hair coloring categories, with a minor presence in the hair styling category. To track brand performance in the professional hair care industry, follow our Salon Care Global Series report.
Henkel joined forces with a team of barber industry disruptors—Julius Arriola, Miguel Gutierrez, and Sofie Pok—to create a new collection of high-performing grooming goods that are accessible to all, regardless of gender or style. The STMNT collection consists of lines personally created by each artist as well as a collaborative care line. The carefully curated portfolio, with a mission to “respect people that have bold, authentic statements to make,” debuted in the last half of 2020 and is currently ranked third of all brands launched last year. To monitor the progress of STMNT and other brands, follow our Kline PRO US and Canada offerings.
After outstanding double-digit growth in 2020, the home fragrances market is poised to continue outpacing its pre-pandemic performance, with all-channel retail sales anticipated to maintain strong growth in 2021, according to Kline’s recently published Home Fragrances USA. Candles will be driving much of the growth for the next few years, as consumers will continue to work from home and place value on surrounding their home with scent. Existing trends will continue to reign, with premium products and extensive brand portfolios making an impact on the market. Continue reading
With 15% growth in Western Europe coming mostly from its home market in Sweden, but also from Germany, Maria Nila is one of the exceptions in terms of professional brands that are growing healthily during the pandemic. The brand portfolio is 100% vegan and animal-friendly and produced in Sweden, making it appealing to the demanding consumers of Western European countries. For additional brand insights, follow our Salon Care Global Series report.
The GelBottle has been making waves with its international expansion. The U.K.-based brand started off as a gel polish company and now offers nail enhancements within the same label. It has also expanded its business with its sister company, Peacci, offering only nail polishes. For additional brand insights, follow our Professional Nail Care: Global Market Analysis and Opportunities report.
COVID-19 pandemic measures massively disrupted the ability of U.S. and U.K. nail salons to perform services, but new research by Kline finds that the United Kingdom took a much bigger hit.
According to Kline, the United Kingdom experienced a decline of 60% in 2020, while the United States decreased by 30%. From March to May, both markets faced lockdowns; however, subsequent lockdowns were imposed in the United Kingdom throughout the rest of the year, and this is the primary factor for the U.K.’s dismal market performance. Continue reading
Exactly one year from when the professional salon industry hit an all-time low, data from Kline PRO U.S. shows a significant high mark for the industry in the United States. Salon service transactions for March 2021 were the highest since March 2020. Clients are gradually returning to salons, indicating that there is a chance for business to return to pre-pandemic levels. Continue reading
Aluram was the fastest–growing salon hair care brand in our Kline PRO database, advancing over 500% in sales to reach $6.6 million at the retail level in 2020. The brand maintained an upward path as it continued to expand into new salons across the United States. A key component of Aluram’s success is the presence of hero ingredients in its products, such as coconut water and marula oil. Its products are also vegan as well as free from sulfates, gluten, and parabens, strengthening its appeal to consumers looking for clean brands. For additional brand insights, follow our Kline PRO report.