Salons are the leading outlet when it comes to selling professional salon products. However, the brands that are gaining are not the perennial leaders. Based on just-published data from our revolutionary Kline PRO service, these practical webinars will show how to leverage the power of data to accelerate growth in the salon space.Continue reading
Last week, we had the pleasure of attending Salon International London, a key tradeshow for the professional hair care industry in Europe. What captured our attention the most was the growing presence of indie brands and the buzz surrounding them. These dynamic independent players are quickly shaking up the competitive landscape of the hair care industry in the United Kingdom and abroad. Here are our top three picks from the show (their strategy and performance are covered in-depth in the new indie volume of our Salon Hair Care Global Series and Kline PRO service):Continue reading
With an oversaturation of products and brands entering the market, the space for cosmetics and toiletries has become overwhelming. Marketers have recognized the need to cut through the confusion and are turning to personalization to speak directly to a consumer’s needs and wants. Our upcoming Personalized Beauty: U.S. Market Assessment and Opportunities report dives into the changing landscape of bespoke beauty and examines the different tactics marketers use to compete in this emerging market segment.Continue reading
Two bits would be a bargain based on the average prices that salons are now charging for men’s services. Once perceived as a space exclusive to women, independent salons are finding that offering services and products for men can help bolster their bottom line. In fact, services that Kline PRO USA identifies as exclusive to men brought in nearly 8% of all service revenue in the first half of 2019. This number is on par with figures from the full year 2018.
Men’s haircut and coloring services had a solid performance in 2018 with an increase of 3% in revenues, while the number of these services performed remained flat. This growth in revenue indicates that men are willing to pay a bit more for the services than they did the year before. Being able to increase prices helps salons offset the decline in the frequency of these services, as shown by Kline PRO data for the first half. Continue reading
Last week, we attended the MCB by Beauté Sélection trade show to get a glimpse of the newest innovations and product launches in the European professional hair care market. There, the trend toward natural, green, and vegan took the spotlight. This is no surprise, as our recently published Salon Hair Care Global Series study shows that natural professional hair care products are on the rise as consumers seek clean and sustainable products in addition to natural ingredients. This segment shows well above market average growth, increasing in Europe by an outstanding 7.2% in 2018.Continue reading
Digital native beauty brands have been rising to become an industry disrupting force in the past three years in China’s cosmetics market. Emerging with a flair for consumer experience and control over their own distribution, these brands are often found on China’s prominent e-commerce platforms such as Tmall, JD, and Xiaohongshu.com.
Our preliminary research indicates that leading digital native beauty brands have achieved manufacturer sales of more than CNY 200 million (USD 30 million) in 2018 and constantly rank as the top-selling brands during grand “shopping festivals”—such as 6.18 Mid-year, Double 11, and Double 12—held by e-commerce platforms. Continue reading
With a multitude of new brands entering the beauty space, some indie brands are beginning to recognize underserved gaps in the market. These innovative brands target segments such as intimate beauty or take advantage of the growing acceptance of cannabis products to stand out from traditional marketers. Still, brands are discovering that these topics remain slightly controversial and strive to promote conversations regarding the trends.Continue reading
Our recently published Salon Hair Care Global Series shows another year of robust growth for the industry that already accounts for over $14 billion globally. This is driven in part by products focused on care and treatment.
Shampoos and conditioners lead the way with over 4% growth in 2018, with treatments at the forefront of this increase. A large part of treatments is dedicated to restoring hair health from the damage caused by chemical procedures, especially hair coloring, as well as the extensive use of hot tools.Continue reading
The global beauty devices market continues to grow, however there has been a shift in the regions propelling growth — from the United States and Europe in the initial years of industry development to Asia in recent years. Attend this upcoming webinar on September 11 at 10 AM EST to see how individual country markets are performing and what factors are driving industry growth.Continue reading
Consumers are increasingly paying attention not only to what they put in their bodies but also to what they put on their bodies. The trend toward clean eating—choosing whole, “real” foods and minimizing consumption of processed or refined foods—continues to grow, and the focus on food choice has extended to personal care products. The list of ingredients that are bridging the way from the kitchen table to the shower reads much like a grocery list: almond, avocado, coconut, honey, lemon, mango, olive oil, and vinegar.Continue reading