Beauty & Personal Care Segment

Beauty & Personal Care: Top 10 Picks for 2021

Despite having taken some hard hits during the COVID-19 pandemic, the Beauty & Personal Care segment continues to not only thrive but remains one of the fastest-growing consumer markets. Increases are being fueled not only by young consumers entering the market but by the aging population, with both ends of the spectrum equally as focused on taking care of themselves and looking their best. The gradual consumer shift toward premium and luxury cosmetics brands has also boosted the market.
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prioritizing sustainability beauty and personal care

How Beauty and Personal Care’s Heavy Hitters Are Prioritizing Sustainability

Corporations are increasingly building sustainability into their strategies as a core tenet of their identities and how they conduct their businesses. Further, many governments, citizens, and other stakeholders want to see corporations demonstrate concern for their communities, with ethical, social, environmental, cultural, and economic sustainability all being pressing concerns.

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U.S. beauty device market

5 of the Brightest Lights in the U.S. Beauty Device Market

It’s not just holiday lights that are twinkling throughout the land right now — LEDs of all different wavelengths and hues are glowing in at-home beauty devices like never before.

“With LED therapy being viewed as a must-have in skin care by brands and consumers alike, it’s not surprising that this technology continues to gain traction in the beauty device industry,” says Karen Doskow, Director of our Beauty & Personal Care practice. “LEDs are being used to address a wide range of skin concerns, across various different product formats such as masks, brushes, and wands.”Continue reading

Beauty Forum Munich

These Skin-Saving Products Were Just Unveiled at Beauty Forum Munich

Beauty Forum Munich — touted as the largest autumn professional beauty fair in the DACH region — returned this year, to much fanfare. After a two-year absence due to the COVID-19 pandemic, much had changed — including the fact that the more than 1,460 exhibitors and 15,000 visitors were wearing face masks.   

“On the heels of an extremely difficult year, the event provided an especially wonderful opportunity for in-person interactions with industry players in the professional skin care and nail care segments,” says Marina Drobnjak, a senior analyst at Kline & Company. It also gave those players an opportunity to unveil their latest beauty devices. Continue reading

newsletter kline pro september monthly news 2

The Bond-Builder Wars: Who’s Coming for Olaplex’s Crown?

Olaplex may be royalty in the bond-builders market, but that isn’t stopping other companies from trying to claim its throne.

The brand, which introduced the world to bond builders in 2014, is today on the verge of going public, with the initial stock offering projected to potentially raise $1.23 billion. In 2020, Olaplex was the only brand among the top 10 to register an increase — it was up double digits for the year — and had the distinction of being the sole brand to not post a decline. Olaplex was also one of only a handful of companies in 2020 to show increases across every channel.Continue reading

These 3 Indie Beauty Brands Could Be the Next Billion-Dollar Buyouts

These 3 Indie Beauty Brands Could Be the Next Billion-Dollar Buyouts

Kline has identified three indie beauty brands that could be tomorrow’s billion-dollar buyouts — just as we did in past reports where we accurately predicted M&As. 

Glow RecipeIlia Beauty, and Prose have landed squarely on our radar,” says Karen Doskow, Kline’s Director of Consumer Products, “They may be small in terms of sales value, but these brands have totally disrupted the industry.” According to Doskow, indies are currently the most sought-after brands by cosmetics marketers, retailers, and shoppers alike thanks to their compelling ingredient stories, creative consumer engagement, and first-rate digital marketing tactics.  Continue reading

Snif: A New Way to Discover and Enjoy Fragrances

Snif: A New Way to Discover and Enjoy Fragrances

Newcomer Snif is poised for success in 2021 and beyond, according to Kline’s Beauty Indies USA report. The modern fragrance brand offers luxury-level scents that are unisexual, clean-positioned, cruelty-free, and affordable, which resonates well with its target audience of millennials and Gen Z. The brand’s key point of differentiation is its try-before-you-buy model, which simplifies the online fragrance discovery and purchase process by allowing consumers to “try now, pay later.

Face Value: Consumers Expected to Spend More on Professional Skin Care

Face Value: Consumers Expected to Spend More on Professional Skin Care

Consumers plan to spend more on non-invasive aesthetic services in 2022 than they have in the last two years — including beauty boosts such as Botox and HydraFacial. 

“People are finally coming out of their pandemic cocoons and no longer hiding behind a mask as often, and everyone wants to look their best,” says Karen Doskow, Director of Consumer Products and Project Manager of Kline’s upcoming The Professional Skin Care Consumer: Attitudes and Behaviors Survey. “Botox and fillers top the list of treatments expected to see strong gains this year, as well as body-focused treatments such as CoolSculpting.” In fact, Kline’s preliminary research found that consumer spending on aesthetic treatments and products will be up by nearly 25% in the coming year. Continue reading

Avène: Ranking High Among U.S. Skin Care Physicians

Avène: Rooted in Dermatology and Hydrotherapy

Owned by Pierre-FabreAvène is a well-known global brand for sensitive skin distributed through doctors’ offices, pharmacies, and online channelsAt the heart of Avène’s products is Thermal Spring Waterknown to soothe the skin and provide clinical benefits for various conditions, ranging from acne to atopic skin. 

According to Kline’s recent survey conducted among skin care dispensing physicians in the United StatesAvène received high performance scores on all key attributes, including training and education, marketing, and product portfolio, implying that physicians are highly satisfied with all the support provided by the brand. To monitor the progress of this brand and others, refer to the Physician-Dispensed Skin Care: Perception and Satisfaction Survey report.