Beauty Retailing: The Shift to Speed and Convenience

The pandemic had a profound impact on the beauty retailing world last year, forcing retail outlets like Ulta and department stores to temporarily close while creating a tremendous shift to e-commerce during lockdowns. The big story of the year was how Internet sales surged 47.5%, as revealed by Kline’s soon-to-bepublished Beauty Retailing: U.S. Channel Analysis and Opportunities. The pandemic accelerated changes that were already in progress, such as the move to a stronger digital landscape, with years worth of digital enhancement happening in a matter of weeks and months and even consumers who previously resisted online shopping becoming avid users. 

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Hybrid Professional Hair Products Scale Up

Despite the world slowing down due to the COVID-19 pandemic, hair care consumers are still seeking that always-elusive goal: an easier, no-fuss maintenance routine. In responsemanufacturers have put extra emphasis on this space, recently introducing hybrid products that combine multiple forms or benefits in one product. Continue reading

The State of the Salon Industry in Key Markets

[VIDEO] The State of the Salon Industry in Key Markets

The salon hair care industry is showing positive signs of recovery after one of the most challenging years in history. As we prepare to release new data on more than 30 markets across the globe, our salon hair care experts are offering a sneak peek into some of the latest developments in three key countries. To watch a video version of this blog, follow The State of the Salon Industry in Key Markets.Continue reading

Kline PRO - Salon Industry

Salon Snapshot: What Was Up in 2020?

As we are all acutely aware, 2020 was a year like no otherThe COVID-19 pandemic affected all aspects of everyday life, and it certainly took a toll on the salon industryInterestingly, the year started out on a promising note: Kline PRO Pulse reports that for independent salons, January and February product sales indexed at just over 100, and service revenues stood at 96of the prior yearAfter this, everything changed. Mass closures, including salons, began in late March, and it was not until May and June that salons could re-open and offer some glimpse of hope that things may eventually be okay for the industry Continue reading

Cosmetics & Toiletries USA

Beauty Market Displays Amazing Resiliency in an Unprecedented Year

What could have been a dismal year for the U.S. beauty market in 2020 turned out just as we predicted. After analyzing 20 different product categories, five trade classes, and the performance of hundreds of brands, we have found that the overall beauty market declined by a mere 0.2% in 2020 to $77.8 billion, essentially flat with 2019 sales.  Continue reading

Indie Beauty Brands in the Natural and Clean Beauty Space

Indie Brands to Watch in the Natural Beauty Space

As the world first entered coronavirus-related shutdowns in March 2020natural beauty brands were suddenly tasked with offering two important points of differentiation: authenticity and the ability to pivot.  

While conventional brands indeed managed to navigate the pandemicindies were often the first to react to itThey shifted marketing campaigns, becoming more consumer-focused, personalized, and willing to consider consumer feedback. As a result, consumers gravitated toward these authentic and relatable companies, as shown in our recently published Natural and Clean Beauty Global Series ReportIndependent beauty brands became an even stronger driving force behind the growth of the natural and clean beauty market in the United States, advancing more than 30% collectively, compared to a near flat growth for conventional brands.  Continue reading