Rise of Deep Conditioning Hair Treatments: Highlights From the 2024 Professional Beauty India Show
Last week, Swarup Chakrabarty, Senior Analyst in Kline’s Beauty and Wellbeing vertical, attended the Professional Beauty India show in Kolkata, which attracted over 100,000 buyers and sellers, showcasing India’s burgeoning strength in the beauty and wellbeing industry. From the introduction of new hair care brands such as 3TenX to an increasing popularity of deep conditioning