The emergence of independent stylists as a growth channel has opened the door for untapped revenue potential for salon hair care brands. Globally, the number of hair salons has declined almost 5% from the 2019 levels. While the door count decreased, many of the previously salon-employed stylists decided to venture into opening independent hair-related services—driving their need to build their own inventory of products for service provision and consumer resale.
Retail product sales were up 6.5% in the U.S. in Q1 2022 compared to Q1 2021. This is truly remarkable news for the salon channel, which faced numerous challenges over the past three years. In addition to shutdowns and requirements to implement new health and safety measures, which impacted the service capacity, salon operators experienced increased competition from e-commerce and retailers such as Ulta and Sephora. Despite losing some share to these channels, salons remain the leading outlet for professional hair product sales. According to Kline PRO USA, our salon retail products and services database, sales are nearly back to the level of comparable pre-pandemic Q1 2019; down just 3.4%.
Although the U.S. professional nail care market posted an 8.3% gain in 2021 at almost $700 million, market levels are still only three-quarters of the value in 2019. By contrast, in 2021, the at-home nail polishes category was 26% larger compared to 2019. This is also in divergence from other segments of the professional beauty market; U.S. salon hair care rebounded to 10% above 2019 levels, while U.S. professional skin care surged to more than 20%.
The two key axes of development in the salon hair care market are new product launches and partnerships/mergers and acquisitions—and we have our finger on the pulse of these through our brand-new, always-on Professional Hair Care Intelligence Center. Below, we summarize some recent salon news. Continue reading
K18 has been making headlines in our Kline PRO U.S. database, with revenue growth in excess of 100% in 2021. Granted, the brand was barely a blip on the radar of Kline PRO in December of 2020, with just one item — Khairpep K18peptide Mask — for sale. Then, in January 2021, a rebranding of the product, which included a name change to K18 leave-in molecular hair mask, brought a tripling of sales, followed by a tenfold increase in February. Sales through the year continued to rise, culminating in K18 breaking into the top 100 best-selling brands of 2021.
The National Medical Products Administration in China issued four new regulations to rule out counterfeit products and unqualified institutions from the professional skin care market. As these policies came into play, the medical care providers channel witnessed a strong double-digit growth of more than 27% in 2021, according to our Professional Skin Care Global Series report. The new policies regulate the industry from a product’s life cycle perspective, including the process of production, operation, circulation, and advertising; however, they catered to a limited expansion of brands, such as Winona, that focus on public hospitals.
Cosmoprof Bologna returned with an in-person edition connecting more than 2700 exhibitors from 70 countries with over 220,000 visitors from 140 countries. Even the absence of Chinese and Taiwanese professionals due to the COVID-induced restrictions still in place in the countries could not shake these numbers.
The global professional skin care market has almost doubled in size in 10 years, from $4.5 billion in 2010 to $8.5 billion in 2021. And the future looks robust, as sales are estimated to rise at a CAGR of 10% through 2026, which shows the strong momentum and opportunities that exist in this market.
Professional Beauty London’s first-ever hybrid event drew fewer attendees than in pre-COVID days, but it still wowed with a variety of offerings.
The salon hair care market has rebounded in both America and Canada after COVID-19-related downturns, but the latter had a much rougher road to recovery.