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The U.S. professional beauty market has been met with challenging times as growth has slowed down considerably in 2023, reflecting Kline’s original forecasts.
The professional hair care market experienced a 2.8% growth rate, reaching $4 billion in sales during the first half of 2023.
China and Japan are the cornerstone markets for professional beauty in Asia. Professional hair, skin, and nail products—which were traditionally found in salons, beauty institutes, and aesthetic physicians’ offices in China—have successfully found new avenues in brick-and-mortar stores, e-commerce outlets, and live streaming platforms, such as Douyin. This shift is not as strong as that in Japan, where the market is much more conservative, and brands are cautious about expanding beyond professional channels.
The professional hair care industry experienced substantial growth throughout 2022. While we could observe some shifts in dynamics, such as a slowdown in color and healthy growth in styling, overall, there are only a few segments of the market that drove its growth of over 6% globally.
Our highly skilled predictive analytics team is combining an advanced data science approach to forecasting, together with valuable insights gathered through hundreds of in-depth unstructured interviews and secondary research conducted by our expert Beauty and Wellbeing industry research team.
The medical providers channel has been the shining star of the professional skin care market for several years, registering an 18% increase in 2021 to reach $2.5 billion. The channel witnessed a strong demand for skin care treatments driven by a rebound in foot traffic in physician outlets. Where do opportunities lie? And how can your brand navigate through foreign terrain?
Watch this webinar to learn about:
The nuances of each market, including regulatory framework and the best distribution practices, plus the competitive landscape at the local, regional, and multinational levels
Opportunistic markets to enter such as Australia, Canada, China, Mexico, Russia, South Africa, the United Kingdom, and the United States are among the 65 countries covered in our research
[TREND 29] Pro Color Care and Thinning Hair Products Jumped With salons forced to shut their doors because of the coronavirus pandemic, the professional hair care industry witnessed a shift in demand (roughly +15%) in Q2 vs. Q1 2020 for hair care products that help maintain color and manage roots. Products formulated for color care
[TREND 28] Independent Stylists Become a Force Independent hair stylists have been already a strong focus group for many marketers before COVID-19 impacted salon hair care markets across the globe. In 2019, the number of independent stylists across key markets had shown growth ranging from 4% in countries like France or Canada to double-digit increases
Pilar Pardo Senior Account Manager +32-2-776-07-37 Languages: English, French, Spanish
