The professional hair care market experienced a 2.8% growth rate, reaching $4 billion in sales during the first half of 2023. Notably, post-pandemic trends reveal a contrasting performance between the first and second halves of the year.
This highlights report draws insights from two cornerstone programs—Salon Hair Care Global Series: Mid-Year 2023 Update and Kline PRO: Salon Retail Products and Services Database—providing a quick overview of the latest market developments, including the following:
- Brazil leads with a robust double-digit growth rate, propelled by strong sales outside the salon channel.
- All categories demonstrate resilience, with hair styling standing out as the fastest growing, driven by the popularity of hair sprays.
- International giants, with L'Oréal at the forefront, continue to account for the lion’s share of the market. However, some experience a decline, particularly Olaplex.
- Sales outside the salon channel continue to gain market share, with e-commerce registering the highest sales growth.