Where to Play and Grow in Professional Hair Care thumbnail

The professional hair care market experienced a 2.8% growth rate, reaching $4 billion in sales during the first half of 2023. Notably, post-pandemic trends reveal a contrasting performance between the first and second halves of the year.

This highlights report draws insights from two cornerstone programs—Salon Hair Care Global Series: Mid-Year 2023 Update and Kline PRO: Salon Retail Products and Services Database—providing a quick overview of the latest market developments, including the following:

  • Brazil leads with a robust double-digit growth rate, propelled by strong sales outside the salon channel.
  • All categories demonstrate resilience, with hair styling standing out as the fastest growing, driven by the popularity of hair sprays.
  • International giants, with L'Oréal at the forefront, continue to account for the lion’s share of the market. However, some experience a decline, particularly Olaplex.
  • Sales outside the salon channel continue to gain market share, with e-commerce registering the highest sales growth.


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