Beauty Indies: Analysis of Brands to Watch
Base Year: 2020
China published: February 2021
United States published: September 2021
Download Brochure
Base Year: 2022
China, Europe: Published Q3 2022
United States: Published Q3 2022
Download Brochure
Indies are the most sought-after brands by cosmetics marketers, retailers, and shoppers alike. Recording staggering growth, these privately owned brands outpace the total market by offering unique product and ingredient stories, combined with compelling digital marketing that resonates with today’s beauty consumers.
Scope
- Industry disruptor brands that are independently owned, have a unique selling proposition, and are experiencing dramatic growth
- All key beauty and personal care product classes: fragrances, hair care, makeup, skin care, and toiletries
- All consumer channels where beauty products are sold: the Internet, department stores, mass outlets, and specialty stores
Table of Contents
Key Takeaways -a.
A brief analysis of the 75 profiled brands from China, Europe and the United States, which will include:
- Key trends and developments
- Segmentation by brand positioning
- Recent industry acquisitions
- Most likely acquisition targets
- Future initiatives
a.-Available as part of purchase of all three regions as shown in Table 1
Brand Profiles
Profiles of approximately 25 brands per region as shown in Table 2, each of which include:
- Brand overview
- Sales and growth
- Growth drivers
- Product offerings and claims
- Hero products/bestsellers
- Key new launches
- Promotional activity
- Sustainability initiatives
- Pricing and distribution
- Outlook
TABLE 1. REGIONS OFFERED |
China |
Europe |
United States |
TABLE 2. ILLUSTRATIVE LIST OF SELECT BRANDS PROFILED | ||||
China | Europe | United States | ||
Blank ME | By Terry | Caliray | ||
Broda | Gisou | Dr. Strum | ||
Forest Cabin | Lisa Eldrige Makeup | INKEY List | ||
Little Dream Garden | Nabla | Jones Road Beauty | ||
Uniskin | PLouise | Kosas | ||
XDG | Zoeva Cosmetics | K18 | ||
Rare Beauty | ||||
Skinfix |
Report Benefits
This report will provide pertinent information on compelling indie brands that are helping shape today’s beauty industry. While they may be small in terms of sales value, these brands have the potential to become tomorrow’s billion-dollar buyouts. The report will:
- Assess independent brands that are outpacing beauty industry growth
- Provide an understanding of products and concepts that resonate with today’s consumers
- Identify potential acquisition candidates and/or local partners
Price Anchor
OTHER PERSONAL CARE REPORTS
-
Sustainability in Beauty: United States Market Brief
-
Skin Care 360˚: U.S. Market Brief
-
Beauty Destinations: Intelligence Center
-
Waterless Beauty in Europe: Brands, Trends, and Products Watch
-
Hot Tools: Market Analysis and Opportunities
-
Beauty Nutrition: U.S. Market Brief
-
Hand Sanitizers: U.S. Market Analysis and Opportunities
-
Personalized Beauty: U.S. Market Assessment and Opportunities
-
Beauty Devices: Global Market Analysis and Opportunities
-
Intimate Beauty Care: U.S. Market Assessment and Opportunities