Hand Sanitizers: U.S. Market Analysis and Opportunities

Base Year: 2020
Published: August 2020
Regional Coverage: United States

Hand sanitizer consumption has skyrocketed due to COVID-19, with no signs of letting up. Overnight, these products have become a staple in U.S. households alongside milk and eggs.

Due to the unforeseen demand, factories that were once producing beauty products and alcohol were quickly reconfigured to produce these now-essential products, helping Americans stay safe.


  • Anti-bacterial gel and spray products
  • All consumer purchases in the United States
  • Short- and long-term forecasts based on COVID-19 impact

Table of Contents


  • Scope
  • Assumptions
  • Sources and methods

Market Overview

  • Historical sales: 2014-2019
  • Market performance: 2019 and 2020
  • Category development and trends
  • Key benefits and claims
  • Competitive landscape
  • Sales by retail channel (See Table 1)
  • Marketing activity
  • COVID-19 impact forecasts through 2024, with commentary on issues that are likely to shape market sales
Table 1. Retail channels covered
Direct sales
Drug stores
Food stores
Mass merchandisers​
Specialty stores​​​​​

Report Benefits

This report serves as an excellent resource for manufacturers and marketers of personal care and beauty products, as well as firms with production capabilities for category products. Specifically, it assists subscribers by providing:

  • An understanding of the demand for these products
  • An overview of the claims/benefits made by competitors
  • Discovery of expected market short- and long-term growth

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