Franchised Workshop Channel in the Consumer Automotive Segment: Market Analysis and Opportunities

Base Year: 2020
To be Published: Q2 2021
Regional Coverage: China, India, United States, Germany, Japan, Indonesia, United Kingdom, France

A comprehensive analysis examining the growing franchised workshop (FWS) segment of the global market for passenger car motor oil (PCMO), this report provides important insights into the market segment globally and for selected country markets. It will focus on key trends, developments, changes, challenges, and business opportunities, along with the impact of COVID-19 on the FWS channel.


  • The size and segmentation for PCMO in the FWS channel by OEM, region, and country
    • — OEM genuine oil
    • — Merchant branded oil
    • — Co-branded oil
  • Product segmentation by viscosity grade and service category
  • Channel growth trends
  • Dealer segmentation by
    • Size
    • Location
    • Ownership
  • OEM-franchised quick lubes

Includes Excel-based demand model

Report Contents


Executive Summary

An overview of the report findings plus forecast based on Kline’s FutureView Forecasting Model


  • FWS Channel Structure
  • OEM FWS Program Structure
  • Country Level Reports
    • Overview
    • Channel Structure
    • Country Market Analysis and Opportunities
  • Global Market Analysis and Opportunities


End-Use Analysis

Each market segment contains the following information (some markets, where appropriate):

  • Introduction
  • Structure of the FWS channel
  • Separate breakdown for each major OEM for each market segment
  • Overall market size and segmentation of the FWS channel
  • Changes to the FWS channel due to the global pandemic shutdown
  • Major lubricant marketers in the market
  • Market analysis and opportunities


Table 1. Tentative List of OEMs to be Covered
Volkswagen Toyota​​​ GM​​ Hyundai​​​ Ford​​​
Honda​​ Nissan​​​ FCA​​ Peugeot​​​ Suzuki​​​
Renault​​ Daimler​​​ BMW​​ Geely​​​ Changan​​​

Report Benefits

This report serves as an excellent resource for understanding FWS channel growth, trends, and how the channel is changing as a result of the COVID-19 global shutdown. Dealers, OEMS, and customer behavior may change as a result of the ongoing pandemic. The report also covers:

  • OEM and merchant brand share in the FWS segment
  • Key channel growth areas and opportunities
  • Dealer and customer satisfaction
    • Program likes and dislikes
    • Needs and wants

Price Anchor

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