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Industrial & Institutional Cleaning Wipes: U.S. Market Analysis and Opportunities

 
Regional Coverage: United States

Base Year: 2019
Published October 2020
Forecasts to 2024

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Base Year: 2021
To Be Published: Q1 2022
Forecasts to 2026

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I&I cleaning wipes are a rapidly growing market segment that has grown even faster during the COVID-19 pandemic.  Professional end users rely on disposable wipes due to their ease of use, convenience, and ability to disinfect/sanitize.  It is crucial for professional cleaning companies to understand the role wipes play in overall building sanitation and cleaning, how COVID-19 has impacted the segment, and what future opportunities exist.

Scope

  • Size the market by product, end use, and supplier, including wet wipes and dry wipers
  • Analyze which segments are growing at the fastest pace
  • Assess current market and future outlook for key product categories and end-use segments
  • Gain perspective on growth using Kline’s historical sales estimates from 2014 and 2018 and uncover future opportunities for growth with forecasts through 2026
  • Structured research with hundreds of end users to understand critical buying factors, usage, product form preferences, and anticipated spending changes
  • Learn about end users’ needs and how they buy and use wipes
  • Understand settings or cleaning tasks where end users opt for wipes versus traditional cleaning chemicals
  • Full analysis of the impact of COVID-19 on the industry and resultant changes in operations, cleaning, spending, and usage

Table of Contents

Introduction 

  • Scope and definitions
  • Sources and methods
  • Assumptions, rounding, remarks

Executive Summary

  • Market size and segmentation
  • Trends and opportunities
  • Impact of COVID-19
  • Analysis of consumption by:
    • End-use segments (Table 1)
    • Suppliers (Table 2)
    • Product classes/categories (Table 3)
  • Competitive landscape
  • Channels of distribution
  • Private-label activity
  • Methods of cleaning
  • Critical buying factors
  • Outlook and appraisal through 2026

End-Use Segment Profiles

Pertinent information and insightful analysis for each of the 10 major end-use segments listed in Table 1. The following information is provided:

  • Introduction
  • Market size and growth, 2020 and 2021
  • Impact of COVID-19
  • Product usage
  • Methods of cleaning
  • Distribution channels
  • Critical buying factors
  • Key market trends
  • Sustainability
  • Suppliers
  • Structure of the industry
  • Future outlook and appraisal to 2026
Table 1.  END-USE SEGMENTS PROFILED
Building service contractors​ ​​​Lodging establishments
Fitness facilities ​​​Schools and universities (includes K-12 and campus dining)
Foodservice (fast-food/QSRs, fast-casual, full-service restaurants, and workplace cafeterias) ​​​​Recreational facilities-a
​​Healthcare (hospitals, ambulatory surgery centers, nursing homes/skilled nursing facilities, assisted living facilities, physicians’ and dentists’ offices) Retailers
​​Industrial facilities and office buildings Miscellaneous end users-b
a- Includes amusement parks, bowling alleys, concert halls, country and golf clubs, movie theaters, museums, sporting arenas, and others.
b- Includes bars, pubs, craft breweries, wineries, and other miscellaneous end users.

Supplier Profiles

Profiles of the leading 21 suppliers of wipes are shown in Table 2. Profiles include a description of company, sales of wipes, description of product portfolio, and news of recent developments.

Product Category Profiles

General information on the major product categories are listed in Table 3. The following information is provided:

  • Application and brand awareness
  • Total consumption
  • Consumption by end-use segment
  • Sales by supplier
  • Forecasts to 2026 by category and end use

End-User Response Data

A summary of survey results for the overall market and each end-use segment includes:

  • Budget/chemical expenditures and expected changes
  • Product usage
  • Product form preferences
  • Impact of COVID-19
  • Packaging preferences
  • Purchase factors and satisfaction
  • Sustainability, supply chain challenges, regulatory developments, other key trends
  • Purchase channel information
  • Online purchasing and behavior
Table 2. SUPPLIERS PROFILED
2XL​ ​​ITW Professional Brands​
3M ​​Jacob Holm
Berry Global Kimberly-Clark
Clorox Professional Products ​​ ​​Metrex
​Contec​ ​​​New Pig
Diamond Wipes​ Newell Rubbermaid
Diversey​ PDI/Sani Professional
​Ecolab​ ​​​Procter & Gamble Professional
​Georgia Pacific​ ​​​Progressive Products
​GOJO​ ​​​RB Professional
​Hillyard​ ​​​SCA (Essity)

 

Table 3: PRODUCT CLASSES AND CATEGORIES PROFILED​
FLOOR CARE​​ ​​​HAND CARE​​
Disposable floor dusting microfiber mops ​​​Hand-cleaning wipes
Disposable wet/damp floor cleaning microfiber mops ​​​​Hand-sanitizing wipes
Reusable microfiber mops  
​​HARD SURFACE​​ OTHER​​
​​General-purpose cleaning wipes Absorption wipers
​​Disinfectant and sanitizer wipes Dry nonwoven wipers
​​Glass-cleaning wipes Dry electronics wipers
​​Furniture polish wipes

Report Benefits

This report, written for a diverse audience, serves as an excellent resource for manufacturers and formulators of I&I cleaning wipes. Specifically, it assists subscribers by providing:

  • A highly reliable, comprehensive assessment of the market based on hundreds of structured surveys of end-use decision makers and in-depth interviews with suppliers and distributors
  • Insights to help understand market dynamics, identify opportunities and challenges, and ultimately improve competitive position
  • An objective assessment of key trends, changes, challenges, impact of COVID-19, and five-year forecast for I&I cleaning wipes

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