Ingredients for Household and Professional Cleaning Application

Regional Coverage: Africa, Brazil, China, Europe, India, Middle East, Southeast Asia, United States, Rest of the World

Base Year: 2020
Published: Q1 2021

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Base Year: 2023
To be Published: Q3 2024

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The study is a comprehensive analysis examining the ingredients market for cleaning applications globally with focus on the eight most important markets. It has three deliverables—a database and a series of report, and a new analytical dashboard. One report per region will focus on key trends, drivers, and restraints in the market.​


  • More than 120 ingredients covered within 12 ingredient groups as given in table 1​
  • Two end uses split out
    • — Household
    • — Professional
  • Five applications
    • — Laundry care
    • — Hard surface cleaners
    • — Dish care
    • — Deodorizers and disinfectants
    • — Floor care

Note: Each application is further split into different sub-applications. For example, laundry care is split into liquid and powder detergents, fabric softeners, prewash stain removers, water conditioners, and bleaches.



Database provides information on the level of the ingredient across all ingredients groups and allows users to fully customize view.

Data available includes:

  • Consumption of each ingredients by application and region
  • Consumption by end use across applications (household vs professional)
  • Supplier sales by chemical type and region
  • Average market pricing of chemical by region
  • Historical and forecast consumption (2020–2028)

Concise reports 

Report includes one chapter per ingredient group for each of the seven main regions. Each chapter will provide information on:

  • Ingredients pricing
  • Market sizing
  • Market drivers and restraints including trends
  • Appraisal and outlook

Reports are designed to qualitatively explain market dynamics showed in the database.

Ingredient Groups Ingredient Examples​
Antimicrobials​ BIT, CIT/MIT, PCMC, PCMX, quats, etc.​
Bleach and bleach activators​​ Perborates, TAED< Hydrogen peroxide, etc.​​
​Enzymes Amylases, cellulases, lipases, etc.​​
Fragrances​​​ Fragrances​​
Functional polymers​​ CMC, PVP, PVPP, PET-PEG copolymer, PE wax, etc.
Odor control agents​​ Cyclodextrins and zinc salts​​
​Optical brighteners​​​ Distyryl and stilbene derivatives, DSDBP, etc.
Organic sequestrants​​​​ Citrates, phosphonates, EDTA and derivatives, etc.​​​
Rheology control agents​​​​ CMC, HEC, bentonites, carbomer, etc.
Specialty silicones​​​ Functionalized and nonfunctionalized fluids, etc.​​​
Solvents​​​ Organic solvents​​​
Surfactants​​​ LAB, Alcohol ethoxylates, fermentation surfactants, etc.​​​

Report Benefits

Through this global program, subscribers will be better positioned to exploit identified business opportunities at a day-to-day operational level and during the strategic planning process. This program provides subscribers with:

  • A reliable and independent assessment of the market for ingredients within household and professional cleaning products​
  • Identification of key growth by product and application to enable the development of targeted sales and marketing strategies to exploit high growth areas​
  • Forecasting scenarios from which to base solid strategic business plans

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