Male Grooming Products: U.S. Market Analysis and Opportunities

Male Grooming Products: U.S. Market Analysis and Opportunities

Base Year: 2018
To Be Published 2nd Quarter 2019
Regional Coverage: United States

A robust analysis of the dynamic market for male grooming products, focusing on market size and growth, news-making imports, alternate channel analysis, key new launches, and product trends. The consumer survey takes a deep dive into the various triggers and influencers of purchase decisions and identifies unmet needs of the consumers.

This Report Helps Subscribers Address the Following Questions:

  • How are big-box retailers incorporating and expanding men’s grooming in their stores?
  • Which product categories show the largest gains?
  • What are the unmet needs in the market?
  • Which retail channels are growing the fastest and why?
  • Who has the largest impact on men’s purchasing decisions?

Featuring a Consumer Research Section

Report Contents

Introduction

  • Scope
  • Sources and methods

Market Overview

  • Key learnings
  • Trends and developments
  • Market sales and growth
  • Category highlights
  • Competitive landscape
  • Future outlook to 2023

Products
Profiles are provided for each of the product categories listed in Table 1. Information provided in each category profile will include:

  • Category developments
  • Sales and growth
  • New product trends
  • Sales by company and brand for 2017 and 2018
  • Retail outlet breakdowns
  • Marketing activity
  • Outlook to 2023

Consumer Survey
The following detailed analysis will be provided:

  • Demographics of male grooming product purchasers and users
  • Key grooming concerns men want to address
  • Gaps in the market that consumers would like addressed
  • Influencers of purchasing decisions
  • Frequency of purchase
  • Growing purchase channels

* Subject to charter subscriber input

Table 1: Product Categories to be Examined
Deodorants and antiperspirants
Fragrances (eau de toilettes, parfums, colognes,
aftershaves)
Hair care products (conditioners, shampoos, and
styling products)
Personal cleansing products (bar soaps and body
washes)
Shaving products (creams and gels, excludes
razors and blades)
Skin care products (facial skin care and hand and
body lotions)

Scope & Benefits

Male Grooming Products: U.S. Market Analysis and Opportunities will be an analysis of the market for products marketed exclusively to men. This report will not include products marketed to both sexes, even though clearly men purchase and use a significant portion of those. The market study of this report will track the male grooming market, which is broken out into six product classes:

  • Deodorants and antiperspirants (spray, stick, rollon, and gel), excluding crystal deodorants and deodorant sheets
  • Fragrances (eau de toilettes, parfums, colognes, aftershaves)
  • Hair care products (conditioners, shampoos and styling products)
  • Personal cleansing products (bar soap and body washes)
  • Shaving products (creams and gels), excludes razors and blades
  • Skin care products for men (facial skin care and hand and body lotions)

This analysis covers consumer purchases in the United States through all channels:

  • Direct (person-to-person, home shopping, infomercials, and the Internet)
  • Department stores
  • Mass outlets (mass merchandisers, drug stores, food stores, and warehouse clubs)
  • Specialty (vertically integrated stores and cosmetics specialty retailers)
  • Professional (salons and spas, doctors’ offices)

 
 

This report will enable subscribers to identify business opportunities by analyzing the dynamics in this hard-to-track industry, understanding market growth factors, the competitive landscape, and future trends. The report will provide:

  • An understanding of market growth and unmet needs
  • A perspective on leading players, as well as the smaller, up-and-coming ones
  • A resource to augment business plans with reliable insights and data
  • The identification of potential acquisitions, merger candidates, and strategic alliances
  • An understanding of market growth and future trends

 

Price Anchor

Posted in .