U.S. beauty device market

5 of the Brightest Lights in the U.S. Beauty Device Market

It’s not just holiday lights that are twinkling throughout the land right now — LEDs of all different wavelengths and hues are glowing in at-home beauty devices like never before.

“With LED therapy being viewed as a must-have in skin care by brands and consumers alike, it’s not surprising that this technology continues to gain traction in the beauty device industry,” says Karen Doskow, Director of our Beauty & Personal Care practice. “LEDs are being used to address a wide range of skin concerns, across various different product formats such as masks, brushes, and wands.”Continue reading

Beauty Forum Munich

These Skin-Saving Products Were Just Unveiled at Beauty Forum Munich

Beauty Forum Munich — touted as the largest autumn professional beauty fair in the DACH region — returned this year, to much fanfare. After a two-year absence due to the COVID-19 pandemic, much had changed — including the fact that the more than 1,460 exhibitors and 15,000 visitors were wearing face masks.   

“On the heels of an extremely difficult year, the event provided an especially wonderful opportunity for in-person interactions with industry players in the professional skin care and nail care segments,” says Marina Drobnjak, a senior analyst at Kline & Company. It also gave those players an opportunity to unveil their latest beauty devices. Continue reading

NuBody Skin Toning Device by NuFace

Beauty Devices: What’s Powering Growth?

Our recently published report on the beauty devices market showed optimistic growth in the United States in 2017, which was in contrast to the 3% decline the prior year. Globally, we expect that the beauty devices market will grow stronger in 2017 than in 2016, based on preliminary findings of our Europe and Asia research. Kline’s beauty device experts Kelly Alexandre and Karen Doskow weigh in on the market moving forward.
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Milux LED Mask

Eye on Beauty Devices: Still Strong in Asia

Asia is a hub for many technology skin care innovations, as well as the home of key markets for beauty devices, such as China, Japan, and South Korea, some of which are posting double-digit growth in 2016. China drives the beauty devices boom in Asia, registering a substantial increase in sales of 18% and putting itself ahead of all the markets analyzed in our upcoming Beauty Devices: Global Market Analysis and Opportunities report.

While China shines brighter than ever, South Korea should not be overlooked either as it is a hotbed for innovations, especially when it comes to anti-aging devices. The market is mostly driven by wearable LED masks from local marketers, such as Milux, Park So-hoo, and AMC. Price points for these products range from $150 to upwards of $1,000 each.Continue reading

iDerma Youth Restoring Masque

Beauty Gets Personalized: Connectivity is Key

From skin care to hair care, a new class of tech-driven beauty products has emerged in the market, allowing consumers to self-treat their issues in real time. While Kline has reported on beauty device companies launching complementary apps to beauty devices, 2017 marks the year of personalization’s emergence in the field. Beauty companies and tech companies alike are playing in this new space that links high–priced devices to phone apps.

Companies more advanced in Internet of Things (IoT) are pinpointing gaps in the beauty devices market and entering it to offer innovative solutions to customized beauty. At CES 2017, Samsung, a company famous for its electronics, unveiled two new beauty concepts—the S-Skin and Lumini devices. Continue reading

Foreo's Luna Play Image source: www.foreo.com

Keeping an Eye on the At-home Beauty Devices Market in 2016

At-home beauty devices are no longer found primarily on the bathroom shelves of beauty aficionados. With global sales growth of over 10% in 2015, the at-home beauty devices market remains among the fastest growing segments within the beauty industry, attracting a diverse, global audience looking for fast and long-lasting results when it comes to the three leading skin care concerns: cleansing, aging, and hair removal. The market benefits from consumers’ increased education and knowledge of products, the rise in the number of marketers, new products at varying price points, increasing distribution, especially across the direct sales channel, and the continued success of limited edition products.Continue reading

Skin Care Path to Purchase: Global Consumer Insights from Millennials to Boomers

The Changing Face of Skin Care: From Millennials to Boomers

Understanding why consumers choose one skin care approach over another or opt to purchase products from one venue over another is crucial for marketers in today’s complex environment with so many options. Complementing our long-running report series on the global at-home beauty devices and professional skin care markets, our research now turns to this current and imperative beauty topic with Skin Care Path to Purchase: Global Consumer Insights from Millennials to Boomers.

In the following interview, Karen Doskow, Kline’s Director of Consumer Products Practice, gives her perspective on why this new report is so unique to the market and how it can help marketers stand out in the challenging and busy world of skin care.Continue reading

The Global Beauty Devices Market

10 Essential Tips for Success in the Beauty Devices Market

The past year has brought about a number of novel approaches and creative product launches to the world of beauty devices. In addition to new and improved anti-aging, microdermabrasion, and cleansing devices, marketers turned their attention to offering ancillary products including brush heads and skin care creams. They have also branched out to target new audiences with lower-priced options, as well as men with male-specific devices. All of these efforts resulted in market growth of nearly 18% worldwide, according to our recently published Beauty Devices: Global Market Analysis and Opportunities report.Continue reading

Beauty Devices: Global Market Analysis and Opportunities

Democratizing Beauty: A Look at the Changing Face of Skin Care CEW Event in Southern California

Last week, I had the pleasure of speaking at the CEW West Coast event, which is centered around one of my favorite topics—beauty devices. The event was well-attended by 250+ members and held at the very elegant and welcoming Shutters hotel in Santa Monica, CA.

I kicked off the meeting by sharing some of the topline influencers of today’s beauty devices market, along with exciting findings from our recently published Beauty Devices: Global Market Analysis and Opportunities report. As noted in our report, there’s certainly a need for more technology-based newness and opportunities to capture additional beauty device consumers through lower price points.Continue reading