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It’s not just holiday lights that are twinkling throughout the land right now — LEDs of all different wavelengths and hues are glowing in at-home beauty devices like never before. “With LED therapy being viewed as a must-have in skin care by brands and consumers alike, it’s not surprising that this technology continues to gain
Beauty Forum Munich — touted as the largest autumn professional beauty fair in the DACH region — returned this year, to much fanfare. After a two-year absence due to the COVID-19 pandemic, much had changed — including the fact that the more than 1,460 exhibitors and 15,000 visitors were wearing face masks. “On the heels of an extremely difficult year, the event provided an especially wonderful opportunity for in-person interactions with industry players in the professional skin care
Consumers are discovering beauty devices in a whole new way: on Instagram. From live sessions to daily posts, IG has become a marketing goldmine for market leaders as well as newcomers.
Our recently published report on the beauty devices market showed optimistic growth in the United States in 2017, which was in contrast to the 3% decline the prior year. Globally, we expect that the beauty devices market will grow stronger in 2017 than in 2016, based on preliminary findings of our Europe and Asia research.
Asia is a hub for many technology skin care innovations, as well as the home of key markets for beauty devices, such as China, Japan, and South Korea, some of which are posting double-digit growth in 2016. China drives the beauty devices boom in Asia, registering a substantial increase in sales of 18% and putting
From skin care to hair care, a new class of tech-driven beauty products has emerged in the market, allowing consumers to self-treat their issues in real time. While Kline has reported on beauty device companies launching complementary apps to beauty devices, 2017 marks the year of personalization’s emergence in the field. Beauty companies and tech
At-home beauty devices are no longer found primarily on the bathroom shelves of beauty aficionados. With global sales growth of over 10% in 2015, the at-home beauty devices market remains among the fastest growing segments within the beauty industry, attracting a diverse, global audience looking for fast and long-lasting results when it comes to the
Understanding why consumers choose one skin care approach over another or opt to purchase products from one venue over another is crucial for marketers in today’s complex environment with so many options. Complementing our long-running report series on the global at-home beauty devices and professional skin care markets, our research now turns to this current
The past year has brought about a number of novel approaches and creative product launches to the world of beauty devices. In addition to new and improved anti-aging, microdermabrasion, and cleansing devices, marketers turned their attention to offering ancillary products including brush heads and skin care creams. They have also branched out to target new
Last week, I had the pleasure of speaking at the CEW West Coast event, which is centered around one of my favorite topics—beauty devices. The event was well-attended by 250+ members and held at the very elegant and welcoming Shutters hotel in Santa Monica, CA. I kicked off the meeting by sharing some of the
