NuBody Skin Toning Device by NuFace

Beauty Devices: What’s Powering Growth?

Our recently published report on the beauty devices market showed optimistic growth in the United States in 2017, which was in contrast to the 3% decline the prior year. Globally, we expect that the beauty devices market will grow stronger in 2017 than in 2016, based on preliminary findings of our Europe and Asia research. Kline’s beauty device experts Kelly Alexandre and Karen Doskow weigh in on the market moving forward.
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Milux LED Mask

Eye on Beauty Devices: Still Strong in Asia

Asia is a hub for many technology skin care innovations, as well as the home of key markets for beauty devices, such as China, Japan, and South Korea, some of which are posting double-digit growth in 2016. China drives the beauty devices boom in Asia, registering a substantial increase in sales of 18% and putting itself ahead of all the markets analyzed in our upcoming Beauty Devices: Global Market Analysis and Opportunities report.

While China shines brighter than ever, South Korea should not be overlooked either as it is a hotbed for innovations, especially when it comes to anti-aging devices. The market is mostly driven by wearable LED masks from local marketers, such as Milux, Park So-hoo, and AMC. Price points for these products range from $150 to upwards of $1,000 each.Continue reading

iDerma Youth Restoring Masque

Beauty Gets Personalized: Connectivity is Key

From skin care to hair care, a new class of tech-driven beauty products has emerged in the market, allowing consumers to self-treat their issues in real time. While Kline has reported on beauty device companies launching complementary apps to beauty devices, 2017 marks the year of personalization’s emergence in the field. Beauty companies and tech companies alike are playing in this new space that links high–priced devices to phone apps.

Companies more advanced in Internet of Things (IoT) are pinpointing gaps in the beauty devices market and entering it to offer innovative solutions to customized beauty. At CES 2017, Samsung, a company famous for its electronics, unveiled two new beauty concepts—the S-Skin and Lumini devices. Continue reading

Foreo's Luna Play Image source: www.foreo.com

Keeping an Eye on the At-home Beauty Devices Market in 2016

At-home beauty devices are no longer found primarily on the bathroom shelves of beauty aficionados. With global sales growth of over 10% in 2015, the at-home beauty devices market remains among the fastest growing segments within the beauty industry, attracting a diverse, global audience looking for fast and long-lasting results when it comes to the three leading skin care concerns: cleansing, aging, and hair removal. The market benefits from consumers’ increased education and knowledge of products, the rise in the number of marketers, new products at varying price points, increasing distribution, especially across the direct sales channel, and the continued success of limited edition products.Continue reading

Skin Care Path to Purchase: Global Consumer Insights from Millennials to Boomers

The Changing Face of Skin Care: From Millennials to Boomers

Understanding why consumers choose one skin care approach over another or opt to purchase products from one venue over another is crucial for marketers in today’s complex environment with so many options. Complementing our long-running report series on the global at-home beauty devices and professional skin care markets, our research now turns to this current and imperative beauty topic with Skin Care Path to Purchase: Global Consumer Insights from Millennials to Boomers.

In the following interview, Karen Doskow, Kline’s Director of Consumer Products Practice, gives her perspective on why this new report is so unique to the market and how it can help marketers stand out in the challenging and busy world of skin care.Continue reading

The Global Beauty Devices Market

10 Essential Tips for Success in the Beauty Devices Market

The past year has brought about a number of novel approaches and creative product launches to the world of beauty devices. In addition to new and improved anti-aging, microdermabrasion, and cleansing devices, marketers turned their attention to offering ancillary products including brush heads and skin care creams. They have also branched out to target new audiences with lower-priced options, as well as men with male-specific devices. All of these efforts resulted in market growth of nearly 18% worldwide, according to our recently published Beauty Devices: Global Market Analysis and Opportunities report.Continue reading

Beauty Devices: Global Market Analysis and Opportunities

Democratizing Beauty: A Look at the Changing Face of Skin Care CEW Event in Southern California

Last week, I had the pleasure of speaking at the CEW West Coast event, which is centered around one of my favorite topics—beauty devices. The event was well-attended by 250+ members and held at the very elegant and welcoming Shutters hotel in Santa Monica, CA.

I kicked off the meeting by sharing some of the topline influencers of today’s beauty devices market, along with exciting findings from our recently published Beauty Devices: Global Market Analysis and Opportunities report. As noted in our report, there’s certainly a need for more technology-based newness and opportunities to capture additional beauty device consumers through lower price points.Continue reading

Instrumental Cosmetics

Instrumental Cosmetics: the Story of a New Eldorado

Formes de Luxe, a French beauty magazine, joins the discussion about one of the most popular and hottest topics in the world of beauty today – beauty devices. Published in January 2015, the article looks at the attractive opportunities within the beauty devices market and delves into the various device options that are currently available on the market. The article notes:Continue reading

Beauty Devices Market

At-home Beauty Devices Market Takes Flight in Europe in 2014

Our soon-to-be-published report on the at-home beauty devices market revealed some interesting trends that we have not seen since we’ve started covering this market four years ago. This year, it is expected that Europe’s growth for the at-home beauty devices market will outpace the United States, approaching to a 25% increase. This is an impressive number as other related markets, such as professional skin care, achieve an approximately 7% growth. What’s driving this growth?Continue reading

Shedding Some Light on Beauty: Safety Challenges for At-home Beauty Devices Marketers

Shedding Some Light on Beauty: Safety Challenges for At-home Beauty Devices Marketers

This October, the city of Amsterdam brought together marketers and distributors, as well as market experts of at-home beauty devices, to attend a meeting organized by the Home Use Device Working Group (HUD). The main goal of the group, established in 2012, is to assist in the development of international standards and regulations relating to safe and effective home use, light- and energy-based beauty devices. At the event, spurred by discussions about safety issues and enriched with various insights from the industry experts, Kline presented on the overall state and developments of the global market, as well as consumer insights.

During the last few years, the at-home beauty devices segment has been enjoying the most progressive growth among the entire beauty industry. However, this booming segment may face greater challenges in the near future if product safety is not precisely defined and products are offered with unproven performance, questionable construction, and potentially unsafe features.Continue reading