“Omnichannel” has been a buzz word used by salon hair care marketers in recent years. Initially, only the brave ones were sticking their nose outside their well-known salon environment to seek new channels of distribution for their products, carefully expanding their sales into retailing due to the fear of losing their professional status. But in recent years, this has shifted. Diversion has been hurting sales, and products unwanted by marketers on physical or virtual shelves of various retailers were a reality that needed to be taken back under control, especially with the fast development of e-commerce.Continue reading
Last week, we had the pleasure of attending Salon International London, a key trade show for the professional hair care industry in Europe. What captured our attention the most was the growing presence of indie brands and the buzz surrounding them. These dynamic independent players are quickly shaking up the competitive landscape of the hair care industry in the United Kingdom and abroad. Here are our top three picks from the show (their strategy and performance are covered in-depth in the new indie volume of our Salon Hair Care Global Series and Kline PRO service):Continue reading
Two bits would be a bargain based on the average prices that salons are now charging for men’s services. Once perceived as a space exclusive to women, independent salons are finding that offering services and products for men can help bolster their bottom line. In fact, services that Kline PRO USA identifies as exclusive to men brought in nearly 8% of all service revenue in the first half of 2019. This number is on par with figures from the full year 2018.
Men’s haircut and coloring services had a solid performance in 2018 with an increase of 3% in revenues, while the number of these services performed remained flat. This growth in revenue indicates that men are willing to pay a bit more for the services than they did the year before. Being able to increase prices helps salons offset the decline in the frequency of these services, as shown by Kline PRO data for the first half. Continue reading
Last week, we attended the MCB by Beauté Sélection trade show to get a glimpse of the newest innovations and product launches in the European professional hair care market. There, the trend toward natural, green, and vegan took the spotlight. This is no surprise, as our recently published Salon Hair Care Global Series study shows that natural professional hair care products are on the rise as consumers seek clean and sustainable products in addition to natural ingredients. This segment shows well above market average growth, increasing in Europe by an outstanding 7.2% in 2018.Continue reading
Our recently published Salon Hair Care Global Series shows another year of robust growth for the industry that already accounts for over $14 billion globally. This is driven in part by products focused on care and treatment.
Shampoos and conditioners lead the way with over 4% growth in 2018, with treatments at the forefront of this increase. A large part of treatments is dedicated to restoring hair health from the damage caused by chemical procedures, especially hair coloring, as well as the extensive use of hot tools.Continue reading
Consumers are increasingly paying attention not only to what they put in their bodies but also to what they put on their bodies. The trend toward clean eating—choosing whole, “real” foods and minimizing consumption of processed or refined foods—continues to grow, and the focus on food choice has extended to personal care products. The list of ingredients that are bridging the way from the kitchen table to the shower reads much like a grocery list: almond, avocado, coconut, honey, lemon, mango, olive oil, and vinegar.Continue reading
In the fast-moving professional hair care industry, there’s a need for unbiased, regular, and universally accepted market data. With so many product launches and expansions, it feels impossible for salon hair care marketers to get a grasp of everything. That’s why we created Kline PRO – the first-of-its-kind salon panel in the United Kingdom that digitally collects and aggregates data from more than 1,000 salons to provide marketers with the insights they need to stay relevant in today’s landscape. This breakthrough service provides quarterly updates on more than 10,000 products and all service types, showing detailed salon sales up to an item level.Continue reading
The multichannel movement among professional brands has grown in recent years, but how different companies react to it varies. Some brands are turning into hybrid brands and selling mostly or a large part of their products through retail stores as opposed to salons. Many examples of such brands can be found among newer players on the market, such as Oribe (now owned by Kao), Alterna (among Henkel’s brands portfolio), or Living Proof (a Unilever brand). Among well-established marketers that have had a multichannel approach for many years is Estée Lauder with brands like Aveda and Bumble and bumble. In the United States, Aveda even has its own vertically integrated stores.Continue reading
As 2018 closes, we are looking back at the salon hair care market’s performance wondering what changes the year has brought to the industry and where did the market land in comparison to its historical performance. Between 2017 and 2018, the salon hair care industry grew at a steady pace of around 3%, although the category and country market performance varied. For example, while the U.S. market shows some slowdown compared to previous years, the Chinese market blossoms, driven by the development of e-commerce. In light of the recent changes on the global landscape, some of the key questions salon hair care players should be asking themselves include:Continue reading
Salon International is the United Kingdom’s biggest hairdressing event and one we couldn’t miss — especially now, with the upcoming publication of our hot topic report, Professional Hair Care Retailing: Channel Analysis and Opportunities, and the expansion of our groundbreaking salon data tracking service Kline PRO into the United Kingdom and Ireland markets. With more than 400 brands exhibiting, the show offered a solid scene to uncover some of the latest novelties, trends, and developments in the salon hair care market. Here are some that caught our eyes the most:Continue reading