NAK was one of the best-performing companies in the Australia market, registering double-digit growth as opposed to the average market (which declined at 7% in 2020). The company has been gaining traction over the years, driven by the “shop local” movement, and is now the third-leading marketer in Australia. NAK focuses on the hair care and hair coloring categories, with a minor presence in the hair styling category. To track brand performance in the professional hair care industry, follow our Salon Care Global Series report.
weDo Professional is a new eco-ethical salon hair care brand offering a range of vegan and cruelty-free products in 100% recyclable packaging. This brand is already present in markets such as Austria, Switzerland, Spain, the Nordics, and Germany and is expected to roll out in other major European markets during 2021. For additional brand insights, follow our Salon Care Global Series report.
Bonsai Kids was developed by a Hollywood hairstylist and father who wanted to bring quality and affordable kids’ products to the market; its fun packaging no doubt appeals to today’s video-game-playing youth. Bonsai Kids is sold DTC but appeared in our Kline PRO salon panel a few years back. Salon sales were negligible until 2020, when register rings surged by nearly 700%. For additional brand insights, follow Kline PRO, our salon retail products and services database for the United States and Canada markets.
Trimmers and clippers emerged as the strongest category in the U.S. hair tools and appliances market during 2020, as many consumers turned to home kits to cut their hair. The revelation comes from Kline’s soon-to-be-published Hair Tools and Appliances: United States Market Analysis and Opportunities report, which covers both the professional and retail channels and three major categories: hair dryers, hot tools, and trimmers and clippers. Continue reading
With salons forced to shut their doors because of the coronavirus pandemic, the professional hair care industry witnessed a shift in demand (roughly +15%) in Q2 vs. Q1 2020 for hair care products that help maintain color and manage roots, according to Kline PRO USA. Data shows that products formulated for color care have historically occupied the largest market share; they gained even more in the first half of this year, holding a whopping 31.4% of the market pie.Continue reading
Many salon clients across the United States went into panic mode when salons were indefinitely closed because of the COVID-19 pandemic. Consumers’ initial thoughts revolved around how they would maintain their look without a regular salon visit, but as the shutdown extended from days to weeks to months, concern shifted to the salons themselves. Customers realized that salon owners and stylists—people they depend upon and trust, people who are often neighbors or friends—had their livelihoods snatched from them with no warning.Continue reading
The hair tools and appliances market has finally been bitten by the Artificial Intelligence (AI) bug. Continue reading
Mergers and acquisitions continue to heat up the salon hair care scene. Advent International has just announced its purchase of Olaplex, just a week after Henkel acquired DevaCurl. Our Salon Hair Care Global Series report shows that these players have been on a solid growth trajectory. It will be interesting to see how they will continue developing under their new owners. However, M&A activity is only one of the factors influencing the market, and this is reflected in our latest research on the 10 key salon hair care markets across the globe. Here are a few notable observations:Continue reading
“Omnichannel” has been a buzz word used by salon hair care marketers in recent years. Initially, only the brave ones were sticking their nose outside their well-known salon environment to seek new channels of distribution for their products, carefully expanding their sales into retailing due to the fear of losing their professional status. But in recent years, this has shifted. Diversion has been hurting sales, and products unwanted by marketers on physical or virtual shelves of various retailers were a reality that needed to be taken back under control, especially with the fast development of e-commerce.Continue reading
Last week, we had the pleasure of attending Salon International London, a key trade show for the professional hair care industry in Europe. What captured our attention the most was the growing presence of indie brands and the buzz surrounding them. These dynamic independent players are quickly shaking up the competitive landscape of the hair care industry in the United Kingdom and abroad. Here are our top three picks from the show (their strategy and performance are covered in-depth in the new indie volume of our Salon Hair Care Global Series and Kline PRO service):Continue reading