Professional Hair Care

Healthier Hair at the Epicenter of the Salon Industry

Our recently published Salon Hair Care Global Series shows another year of robust growth for the industry that already accounts for over $14 billion globally. This is driven in part by products focused on care and treatment.

Shampoos and conditioners lead the way with over 4% growth in 2018, with treatments at the forefront of this increase. A large part of treatments is dedicated to restoring hair health from the damage caused by chemical procedures, especially hair coloring, as well as the extensive use of hot tools.Continue reading

Professional Hair Care Products

Good for Your Body, Good for Your Hair

Consumers are increasingly paying attention not only to what they put in their bodies but also to what they put on their bodies. The trend toward clean eating—choosing whole, “real” foods and minimizing consumption of processed or refined foods—continues to grow, and the focus on food choice has extended to personal care products. The list of ingredients that are bridging the way from the kitchen table to the shower reads much like a grocery list: almond, avocado, coconut, honey, lemon, mango, olive oil, and vinegar.Continue reading

Kline PRO UK 2018 report and database are now published!

Kline PRO Reveals the Top Products and Services in the United Kingdom

In the fast-moving professional hair care industry, there’s a need for unbiased, regular, and universally accepted market data. With so many product launches and expansions, it feels impossible for salon hair care marketers to get a grasp of everything. That’s why we created Kline PRO – the first-of-its-kind salon panel in the United Kingdom that digitally collects and aggregates data from more than 1,000 salons to provide marketers with the insights they need to stay relevant in today’s landscape. This breakthrough service provides quarterly updates on more than 10,000 products and all service types, showing detailed salon sales up to an item level.Continue reading

Professional Hair Care Retailing

How Far Does the Multichannel Strategy Go for Salon Hair Care Brands?

The multichannel movement among professional brands has grown in recent years, but how different companies react to it varies. Some brands are turning into hybrid brands and selling mostly or a large part of their products through retail stores as opposed to salons. Many examples of such brands can be found among newer players on the market, such as Oribe (now owned by Kao), Alterna (among Henkel’s brands portfolio), or Living Proof (a Unilever brand). Among well-established marketers that have had a multichannel approach for many years is Estée Lauder with brands like Aveda and Bumble and bumble. In the United States, Aveda even has its own vertically integrated stores.Continue reading

Professional Hair Care Market

Four Questions Salon Hair Care Marketers Must Ask in 2019

As 2018 closes, we are looking back at the salon hair care market’s performance wondering what changes the year has brought to the industry and where did the market land in comparison to its historical performance. Between 2017 and 2018, the salon hair care industry grew at a steady pace of around 3%, although the category and country market performance varied. For example, while the U.S. market shows some slowdown compared to previous years, the Chinese market blossoms, driven by the development of e-commerce. In light of the recent changes on the global landscape, some of the key questions salon hair care players should be asking themselves include:Continue reading

Salon International London

Hair Novelties Abound at Salon International London

Salon International is the United Kingdom’s biggest hairdressing event and one we couldn’t miss — especially now, with the upcoming publication of our hot topic report, Professional Hair Care Retailing: Channel Analysis and Opportunities, and the expansion of our groundbreaking salon data tracking service Kline PRO into the United Kingdom and Ireland markets. With more than 400 brands exhibiting, the show offered a solid scene to uncover some of the latest novelties, trends, and developments in the salon hair care market. Here are some that caught our eyes the most:Continue reading

Salon Hair Care

Salon Hair Care: A Sum-up of the 27 Countries Reviewed

Our coverage of the salon hair care market began in the early 1990s, focusing only on the United States. In 2007, it expanded into a global study, and since then each year we’ve been adding new countries and meaningful information to watch out for. The recently completed edition of the Salon Hair Care Global Series, which is currently in publication, analyzes historically the highest number covered till now of 27 key countries across the globe, in standalone reports for each country. Let’s take a look at some of the key findings our analysis uncovered.Continue reading

Salon Hair Care Brands

The Big Migration: Salon Hair Care Brands Populate Retailer Shelves

The global salon hair care market registers a compound annual growth of 3% since 2012. While the market continues to see healthy gains, the business of hair salons isn’t flourishing. With clients cutting down on the frequency of their salon visits in many key salon hair care markets, such as the United States, Russia, Germany, and France, sales of these products have shifted out of the professional arena into the general marketContinue reading

Amazon Salon Pro and Natural Products Shake Up the German Salon Market

Amazon Salon Pro and Natural Products Shake Up the German Salon Market

Germany is the largest professional hair care market in Europe, driven by hair coloring, which makes up over 40% of salon hair care sales, according to our soon-to-be-published Salon Hair Care Global Series. Consumers in Germany continue to visit the salon for hair color services, as well as to experiment with lower commitment hair colors. On the other hand, marketers launch innovative color ranges, such as Goldwell’s Pure Pigments range, which claims high definition color intensity.Continue reading