Market Research > Consumer Products > Male Grooming Products: U.S. Market Analysis and Opportunities

Market Research Reports: Male Grooming Products

Male Grooming Products: U.S. Market Analysis and Opportunities
Published September 2017
Base Year: 2016

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  • Description
  • Regional Coverage: United States

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    A robust analysis of the dynamic market for male grooming products, focusing on market size and growth, news-making imports, alternate channel analysis, key new launches, and product trends.

    This Report Helps Subscribers Address the Following Questions:

    • Which channels are growing the fastest?
    • How big of a factor is social media in marketing these brands?
    • What are the new trend-setting independent brands?
    • Is makeup for men just a trend?
    • What’s new on the distribution front?
    • How are male shave and barbershops performing?

  • Contents

    Market Overview
    • Key lessons learned
    • Trends and developments
    • Market sales and growth
    • Category highlights
    • Competitive landscape
    • Future outlook to 2021
    Profiles are provided for each of the product categories listed in Table 1. Information provided in each category profile will include:
    • Category developments
    • Sales and growth
    • New product trends
    • Competition, including sales by company and brand for 2015 and 2016
    • Retail outlet breakdowns
    • Promotional activity
    • Outlook to 2021
    Brand profiles
    Profiles are presented for the marketers of male grooming products listed in Table 2. Each profile includes:
    • Overview
    • Corporate sales
    • Men’s grooming product sales for 2015 and 2016
    • Product offerings including new product activity
    • Channel of distribution breakdowns
    • Outlook to 2021
    Table 1: Product Categories Examined
    Deodorants and antiperspirants
    Hair care products (shampoos, conditioners, and styling products)
    Personal cleansing products (bar soaps and body washes)
    Shaving products (creams/gels)
    Skin care products (facial treatments, hand and body lotions, sun care products)
    Nursinghomes/assisted living facilities
    Recreational facilities


    Table 2: Brands Profiled
    American Crew
    Artistry Men
    The Art of Shaving
    Baxter of California
    Clean for Men
    Clinique for Men
    Every Man Jack
    Jack Black
    L’Oréal Men Expert
    Lab Series Skincare for Men
    Neutrogena Men
    Nivea for Men
    Old Spice
    Shiseido Men
    Tom Ford

  • Scope
  • Male Grooming Products: U.S. Market Analysis and Opportunities is an analysis of the market for products marketed exclusively to men. The market is defined as brands targeted to men only. This report does not include products marketed to both sexes, even though clearly men purchase and use a significant portion of those, as well as products targeted to women. The market study of this report tracks the male grooming market, which is broken out into five categories:

    • Deodorants and antiperspirants (spray, stick, rollon, and gel), excluding crystal deodorants and deodorant sheets
    • Hair care products (shampoos, conditioners, and styling products), excluding hair color
    • Personal cleansing products (bar soaps, shower gels, and body washes)
    • Shaving products (creams and gels, after- shaves), excludes razors and blades
    • Skin care products for men (facial treatments, hand and body lotions, and sun care products)

    This analysis covers consumer purchases in the United States through all channels:

    • Direct (person-to-person, home shopping, infomercials, and the Internet)
    • Department stores
    • Mass outlets (mass merchandisers, drug stores, food stores, and warehouse clubs)
    • Specialty (vertically integrated stores and cosmetics specialty retailers)
    • Professional (salons and spas, doctors’ offices)
  • Key Benefits
  • This report enables subscribers to identify business opportunities by analyzing the dynamics in this hard-to-track industry, understanding market growth factors, the competitive landscape, and future trends. The report provides:

    • An understanding market growth and future trends
    • A perspective on the leading players, as well as the smaller, up-and-coming ones
    • A resource to augment business plans with reliable insights and data
    • The identification of potential acquisition, merger candidates, and strategic alliances
  • Methodology
  • Kline’s approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

    Primary Research
    We Know Who to Talk to. We Know How to Listen.

    A high number of in-depth discussions are conducted by each analyst. Up to 60% of interviews are done with the true industry insiders!

    Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. Our interviews engage experts across all pertinent fields and sectors including:

    • Marketers/manufacturers
    • Distributors
    • Government agencies
    • Retailers
    • Suppliers
    • Trade organizations

    Secondary Research
    We Know Where to Look – Mining the Details.

    Analysis is further supplemented by secondary research, consisting of constant tracking of annual company reports, national statistics bureaux, trade/ industrial/professional associations and the like.

    Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consisting of over half a century’s syndicated research.

    Comprehensive Market Intelligence
    We Know How to Verify.

    Data are rigorously analyzed, cross-checked, distilled and validated. Kline’s proven methodology allows exceptionally effective, precise and reliable market intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine and expand their business with confidence.

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

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