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Five Energy Trends That Will Define 2023

Five Energy Trends That Will Define 2023

Kline’s team of experts has identified the trends most likely to gain traction in the energy industry in 2023. Here’s a quick look, but be sure to request the full trends report so you’re well-prepared for the new year. 

1. Sustainability In Action: The Generation of Regeneration
Waste oils from used automotive and industrial applications are no longer an inconvenience to be dumped but a new source of thermal energy ― a valuable raw material to be processed for regeneration, re-refining, and re-use, restoring the base oil components of waste lubricants

2. On the Move: The Metamorphosis of Mobility
Innovation in personal mobility is driving metamorphosis in the automotive (electric vehicle) sector

3. Digitalization: Interpreting and Embedding   
Digitalization was presented as a “silver bullet” at the 2022 World Economic Forum — the panacea to help industries fulfill all 17 of the United Nations’ 2030 Sustainable Development Goals. But the challenge of translating the concept into action at all levels within organizations remains

4. Exploring Adjacencies: Immersion Cooling Fluids
Suppliers of coolants should seek opportunities beyond automotive in the applications linked to higher growth outside of the traditional markets, where their molecules could find new value opportunities. 

5. Sustainability: Measure and Manage
Sustainability continues to be a key driver of innovation across the lubricants and energy sectors, impelled by the international regulatory and legislative landscape to move to a net-zero economy by 2050.

STAY INFORMED WITH RELATED INSIGHTS

Kline is uniquely positioned to deliver forward-looking, data-driven insights and strategies in the energy industry. We harness the power of our industry expertise with advanced skillsets and AI tools to bring more certainty to the future. Learn more about our predictive insights and forecasting solutions.  

Five Chemicals & Materials Trends That Will Define 2023

What’s ahead for the chemicals and materials industry in 2023? Kline has the answer, thanks to our team of experts who have identified the industry trends most likely to gain traction. Here’s a quick rundown, but be sure to request the full trends report so you’re well-prepared for the new year. 

1. Supply Chain Disruptions Continuing to Impact Multiple Industries

The pandemic created widespread shortages among multiple industries, including HI&I,
automotive, and medical devices. This has amplified the necessity for a shorter and closer supply
chain from a supply security standpoint. 

2. The Economic Environment May Drive Investment Opportunities in Special Situations, Operational Efficiency, and Sustainability 

The gap between chemical industry performance and the world index has begun to close as investor sentiments changed in recent years due to demand from Asia Pacific (APAC) maturing.  

3. Is Chemical Recycling Emerging as a Key Piece of the Puzzle for Plastic Recycling and Circularity?

Big bets are being made on chemical recycling as a supplemental route for plastic waste that
cannot be recycled by traditional mechanical means.  

4. EV Batteries Necessitating a Re-Evaluation of the Raw Material Supply Chain

The EV industry has been facing a serious question as to whether supply can keep up with
demand across the battery supply chain, especially for key materials.

5. Natural Ingredients in the Personal Care Industry Continuing Their Growth Trajectory Despite an Economic Slowdown

The home and personal care industry has traditionally weathered recessions well, and with
question marks over the global economy in 2023, these markets could present a safe haven for
chemical manufacturers. 

Kline is uniquely positioned to deliver forward-looking, data-driven insights and strategies in the chemicals industry. We harness the power of our industry expertise with advanced skillsets and AI tools to bring more certainty to the future. Learn more about our predictive insights and forecasting solutions.  

Five Agrochemicals Trends That Will Define 2023

Five Agrochemicals Trends That Will Define 2023

What’s ahead for the agrochemicals industry in 2023? Kline has the answer, thanks to our team of experts who have identified the industry trends most likely to gain traction. Here’s a quick rundown, but be sure to request the full trends report so you’re well-prepared for the new year.

1. Increased demand for biocontrols

As consumers seek organic food, sales of biopesticides and biostimulants are rapidly growing in both developed and developing markets.   

2. Biopesticides taking the place of pesticides 

Bans on pesticides, along with negative sentiments surrounding chemicals used in foods, are increasing the sales of biopesticides worldwide.  

3. Increased use of PGRs, particularly in the turf & ornamental market

Nurseries, greenhouses, and turf are the fastest-growing users of PGRs, but future gains are expected in row crops.

4. Integrated Pest Management

As regulations and sustainability goals continue to favor more-natural products, investment in IPM is increasing; most major pesticide manufacturers, including Syngenta, Corteva, BASF, and Bayer, have IPM programs.  

5. Changes in incentive programs  

Incentives provided by companies under their programs are expected to shrink in all categories.  

 

Kline is uniquely positioned to deliver forward-looking, data-driven insights and strategies in the agrochemicals industry. We harness the power of our industry expertise with advanced skillsets and AI tools to bring more certainty to the future. Learn more about our predictive insights and forecasting solutions.  

Beauty and Wellbeing 2023 Trends

Five Beauty and Wellbeing Trends That Will Define 2023

As we enter 2023 with uncertainty of a global recession, Kline is sharing insights and predictions about the years ahead for the beauty industry. Download this highlights report to learn which trends are likely to gain steam:
 

1. Beauty Sales Remaining Strong in the Face of Inflation 

Consumers plan to spend the same amount—or more—on professional skin care products in 2023.
 

2. Metaverse Emerging Into a New Destination to Connect Beauty Consumers 

Brands continue to experiment with NFTs, digital storefronts, and virtual products for avatars in the metaverse. 

 

3. Refillable Beauty Gaining Ground in the Premium Sector 

Conventional players tap into the trend with refill pod options for product replenishment.
 

4. Inclusivity and Diversity Becoming the New Norm in Beauty 

Brands prioritize inclusion and diversity in their marketing strategy to increase brand loyalty.
 

5. Multi-Site Beauty Outlets Creating New Growth Opportunities 

Skin care destinations are becoming increasingly popular among young consumers who are looking for treatments. 

Kline is uniquely positioned to deliver forward-looking, data-driven insights and strategies in the beauty industry. We harness the power of our industry expertise with advanced skillsets and AI tools to bring more certainty to the future. Learn more about our predictive insights and forecasting solutions. 

2023 Trends: What's Next in the I&I Cleaning Industry?

Five Industrial & Institutional Cleaning Trends That Will Define 2023

As we flip the calendar to 2023, the professional cleaning industry is facing an uncertain outlook due to a challenging economic landscape. In this highlights report, Kline is sharing insights and predictions about the years ahead. Download your copy to find out which trends are likely to shape the industry going forward: 

1. Inflation Changing I&I Users’ Buying Habits 

End users are paying more for the same volume of cleaning chemicals than they were only one or two years ago.  

2. Labor-Saving Products and Tools Rising in Popularity 

In our recent survey, 57% agree that it is more difficult now to attract and retain employees than it was before the pandemic.   

3. Facilities Turning Toward Automated Solutions to Improve Cleaning Efficiency 

Internet of Things (IoT) is being used to monitor chemical and water usage in dispensers, observe the health of crucial machines such as laundry or warewash machines, or check when it is time to refill paper/soap dispensers in the washroom.  

4. Green Cleaning Remaining Front and Center in the Professional Segment 

End users are interested in using more concentrated formulas, products with fewer perfumes and dyes, and those that come in recycled content packaging or use less plastic in their packaging.  

5. Changes in Flooring Shifting Demand for Cleaning Products 

Our survey with more than 1,000 end users found that 24% of these intend to make changes over the next three years.  

Kline is uniquely positioned to deliver forward-looking, data-driven insights and strategies in the industrial and institutional cleaning industry. We harness the power of our industry expertise with advanced skillsets and AI tools to bring more certainty to the future. Learn more about our predictive insights and forecasting solutions. 

U.S. Beauty and Retail Trends

The Top Trends in U.S. Beauty and Retail

Beauty showed a quick turnaround in 2021, with retail sales increasing across all product classes except toiletries. The dollar volume was largely driven by increased prices and less promotional activity in certain product classes such as makeup. As inflation is broadening, growth will be slightly slower in 2022 and the coming years.

Brands continued to extend across product categories in a stronger way. Consumers established a more positive attitude toward dermatologists, turning to professionals for their expertise more frequently. This helped bring in more support for skin care, as well as hair care brands.

The retail environment celebrated the return of foot traffic to stores, and luxury brands began to diversify by entering non-traditional channels through newly formed partnerships, such as Ulta x Target and Sephora x Kohl’s.
E-commerce remained a core focus for most marketers.

Download this report as it spotlights the current and future trends that are driving the beauty industry forward based on key insights from Kline's recently published in-depth reports - Cosmetics & Toiletries USA and Beauty Retailing USA.

Kline Raises the Bar on Sustainability Efforts with Events, Initiatives

Kline Raises the Bar on Sustainability Efforts with Events, Initiatives

Kline & Co. has proven its commitment to sustainability with a spate of recent events.

Late last month, our London team gathered at Romney Marsh in Kent for its third annual Bumblebee Day in support of the Bumblebee Conservation Trust. The event, organized by Duncan Lawie, Vice President of Technology, and led by Dr. Nikki Gammans, drew a group of 21 volunteers (including family members).

“We returned to a field that we worked on last year,” says Lawie, who jokes that “we think it might one day be renamed Kline Corner.” “We spent a good part of the day clearing ground and planting Comfrey, as well as preparing ground for other wildflowers, all of which provide great forage for the bumblebees and other pollinators. This also included raking off grass, to a compost area in the corner, as removing the nutrients helps the wildflowers.”

Kline’s London team after a day at Romney Marsh

Kline’s London team after a day at Romney Marsh

Meanwhile, in Prague, team members just spent the day volunteering at Toulcův dvůr, a non-profit organization that offers environmental programs for children and educational events for the public; it also works to preserve native species of animals from central Europe and preserve natural wetland

After our cohorts spent the day maintaining one of the site's horse graze areas and helping with compost production, Analyst Carlos Galan, who organized the event, said, “It was a great day to meet up with colleagues and do something special together -- we're hoping to make our visit to Toulcův dvůr an annual event.”

Kline’s Prague team after volunteering at Toulcův dvůr

Kline’s Prague team after volunteering at Toulcův dvůr

Meanwhile, our Corporate Social Responsibility (CSR) endeavors recently included a “feeding the hungry” initiative. Members of the Kline Analyst Academy in India – a program that offers full-time opportunities to graduates who are looking to kick-start their career in the market research industry -- prepared Dal and rice together, then doled out meals to some 250 people at the Old Delhi railway station.  

The Kline Analyst Academy in India during a “feed the hungry” event

The Kline Analyst Academy in India during a “feed the hungry” event

Kline’s commitment to sustainability started gaining traction when Fokus Zukunft was commissioned to evaluate our global operations in accordance with the Greenhouse Gas Protocol, the most widely used and recognized international standard for accounting for greenhouse gas emissions of companies. Kline then implemented major initiatives to help all of offices and employees reduce our carbon footprints.

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I&I Cleaning Wipes Key Trends, Changes, and Opportunities featured image

I&I Cleaning Wipes: Key Trends, Changes, and Opportunities

This highlights report summarizes several of the key developments that are expected to continue powering up the market, including:

  • Enhanced cleaning and disinfection will remain key focus areas, with over 56% of the end users noting an increased frequency of cleaning as the new standard of cleanliness. Demand for cleaning wipes is expected to continue being strong through 2026, as they are an easy tool that cleaning professionals and building occupants will use regularly to maintain clean and safe environments.
  • Sustainable wipes will garner further interest, with 14% of the end users saying that they have switched from chemical-based wipes to more environment-friendly/green/plant-based products since the pandemic began. Moreover, increased demand for plant-based or botanical active ingredients, such as citric acid, lavender, and thymol, will also appeal to end users looking to use more natural, less harsh chemical-based products in their cleaning procedures.
  • Online purchasing will continue to accelerate as over 50% of end users state that they now buy online from their med/surg, jan/san, and foodservice distributors, office supply stores, direct from wipes manufacturers, company-owned distribution arms, and group purchasing organizations. While visits from sales reps are still important periodically, particularly for non-routine purchases, every purchase channel is now notably an “online” retailer selling cleaning supplies and wipes. This is expected to continue in the foreseeable future.

For additional insights into the latest trends, changes, and future opportunities in the professional cleaning wipes market, download this highlights report, featuring select excerpts from our in-depth study Industrial & Institutional Cleaning Wipes USA.

Natural and Clean Beauty Key Developments in the U.S. Market​

Natural and Clean Beauty:​ Key Developments in the U.S. Market​

The natural and clean beauty market bounced back, increasing by a robust 10% in 2021. As the market is starting to normalize, growth is expected to soften. Oral care was the only product class to record a decline as brands pursued other areas of interest, such as deodorants and antiperspirants. Makeup and fragrances picked up strongly.

One of the more unique trends in 2021 was the rise of sustainability-focused products, particularly evident in hair care. Brands and retailers alike will continue to make efforts to expand messaging on climate commitments, sustainable sourcing, responsible packaging, and environmental giving.

Clean beauty claims continue to accelerate, with many conventional brands seeking to adopt the language. However, without government regulations or marketing restrictions, greenwashing will persist, allowing brands with less clean or fewer natural formulas to continue impacting the market.

For a glimpse of the latest dynamics and opportunities in the natural and clean beauty market, download this highlights report featuring select excerpts from our Natural and Clean Beauty Global Series report.

An Important Enabler of Self-Care and a Growth Engine for the OTC Market

Rx-to-OTC Switch: An Important Enabler of Self-Care and a Growth Engine for the OTC Market

The COVID-19 pandemic accelerated major shifts in consumer behavior, intensifying over-the-counter (OTC) usage and purchasing. Moreover, the public health emergency caused consumers to find new ways to care for themselves through virtual doctor visits and the use of apps and telemedicine—all causing a never-before-seen surge in sales of consumer healthcare products. 

Rx-to-OTC switches have been occurring for more than 40 years, and some OTC marketers still view switching as a lucrative growth engine. According to IRi data, overall OTC sales grew 5.9% in 2021, while the Rx-to-OTC switch segment increased 8.3%, accounting for 28% of the OTC industry growth. 

This whitepaper, done in collaboration with IRi, highlights the history, current landscape, and best future opportunities for Rx-to-OTC switches, including: 

  • The benefits and evolution of switch 
  • Details on how regulatory receptivity to switch is increasing 
  • Recent switches and the most promising potential future switch categories 
  • How new technologies for at-home testing, telemedicine, and smartphone apps could facilitate additional switch opportunities 
  • Keys for appropriately weighing a switch business opportunity versus its considerable regulatory risks