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Outlook for I&I Cleaning Product Demand in a Post-Pandemic World

Demand for I&I cleaning products inevitably surged with the rise of the COVID-19 pandemic. According to our research, the frequency of sanitizing and disinfecting surfaces in 2022 reached 63% due to increased health concerns of facility managers.

At a special workshop presented by HCPA and ISSA Interclean, Laura Mahecha, Director of our I&I Cleaning sector, discussed the future demand for I&I cleaning products in a post-pandemic world. Some of the points she touched upon are:

  • Cleaning and disinfection habits that are likely to stay
  • Transformational trends that are helping shape away-from-home cleaning in the near future
  • Growing role of sustainability in the industry
  • End users’ views and perceptions of green cleaning products
  • The challenges of inflation, staff shortages, and the need to clean frequently

To learn more about the topic, download a copy of Laura’s presentation, which featured information from our Janitorial and Housekeeping Cleaning Products USA study. For more information on the report, feel free to contact us.

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I&I Cleaning Wipes: Market Statistics and End-User Insights

The total size of the U.S. market for wipes was estimated at ~$1.4 billion in 2021. The ease of use and convenience of wipes will contribute to future growth across all end-use segments, mostly in general-purpose and disinfecting and sanitizing wipes.

In a special presentation at INDA’s World of Wipes International Conference -- now available for download – Laura Mahecha, Director of our I&I Cleaning sector, gave an overview on the subject of I&I cleaning wipes. Among the questions she answered, some are as follows:

  • What factors are influencing the growth of wipes?
  • What are the top 5 surfaces cleaned with wipes?
  • Which buying factors are the most critical?
  • What is the frequency of wipes usage?
  • In which settings/scenarios are wipes not used?
  • What are the market outlook and sales forecast through 2024?

All insights were taken from Kline's Industrial & Institutional Cleaning Wipes: U.S. Market Analysis and Opportunities report, which offers an objective assessment of key trends, changes, challenges, the impact of COVID-19, and five-year forecast for I&I cleaning wipes. For more information on the report, feel free to contact us.

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Key Trends in Biostimulants

Biostimulants are booming: According to our research, overall sales grew by a CAGR of 9% in 2019-2022 to reach over $2 billion. The U.S. market accounts for more than one-quarter of the global market.

In a special presentation given at ACI's recent US Biostimulants Summit 2023, Frances Davidson, Kline Senior Account Manager, highlighted the U.S. market for biostimulants, now estimated at ~$500 million. Among the topics she covered:

  • Which crops are using biologicals the most?
  • Which active ingredients are most popular?
  • What has been the most important M&A activity in recent years?
  • What new technologies have been introduced, and by which companies?
  • How – and why – are companies expanding their portfolios?
  • What will drive the future of the industry?

To get the answer to these questions and more, download a copy of Frances’ presentation, which featured information from our Biostimulants and Biofertilizers: Global Overview of the Market and Use report. For more information on the report, feel free to contact us.

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Fragrance Fusion: Key Trends in Home and Body Care

Home and body fragrances came together to generate upwards of $20 billion in retail sales last year, according to our just-published Cosmetics & Toiletries USA and Home Fragrances: U.S. Market Brief reports. Personal fragrance is vibrant, but consumers are pulling back on home fragrance purchases due to less time spent at home and return to social occasions.

This special report, now available for download, shines a spotlight on key developments in home and body scents, answering questions such as:

  • Where are home and body fragrance brands originating from today?
  • How is e-commerce reshaping the way consumers purchase products?
  • What’s the one trend that’s driving the boom in the fragrances industry?
  • How are leading and emerging brands like Nest, Glossier, Boy Smells, Christian Dior, and Yankee Candle, picking up on key trends?
  • What does the future hold, and what trends are likely to shape it?

The insights featured in this highlights report are taken from Kline’s in-depth Cosmetics & Toiletries USA and Home Fragrances: U.S. Market Brief reports, which are now available to subscribers. Cosmetics & Toiletries USA examines 20 product categories, including fragrances, to reveal the latest trends, market drivers, product launches, competition, marketing and retail initiatives, as well as the latest brands, and unit and forecast sales in an interactive database. Home Fragrances: U.S. Market Brief further complements this analysis, with a detailed view of candles, diffusers, room sprays, and wax melts/fragrance lamp oils. To learn more, please contact us.

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Overview of the European Biopesticides Market

Global sales of biopesticides were estimated at a whopping USD 3.0 billion in 2022, with the United States dominating the market by far. Right on its tail: Brazil, which is one of the fastest-growing regions due to a large number of new product registrations annually.

But what is the current status of the biopesticides market in Europe? In a special presentation at the ACI Biopesticides Europe 2023 event -- now available for download -- Aneesa Moolla, Project Manager in our Agrochemicals division, gave an overview on the subject. Among the questions she answered:

  • Which companies are the leading suppliers of biopesticides?
  • What crop accounts for the largest share of sales in Spain?
  • Which crop has the highest forecasted growth over the next five years in Italy?
  • Which biopesticide products have lost authorization in France?
  • Which field crop/seed treatment application is most favored in Germany?
  • How did Brexit and the COVID-19 pandemic affect the agricultural industry in the United Kingdom?
  • What are the biggest trends in the industry?
  • What's the growth forecast by country?

All insights were taken from Kline's Global Biopesticides: An Overview of Natural Pesticides report, which offers a market view for each country covered; insights on key diseases and pests treated with biopesticides; and sales of biological insecticides, nematicides, fungicides, herbicides, and seed treatment products, along with Biostimulants and Biofertilizers: Global Overview of the Market and Use, which provides a market view for each country covered; current and forecast brand sales, emerging technologies, and company positions; and special coverage on plant growth regulators in the United States.

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The Latest Trends & Opportunities in the Haircare Ingredients Market

Haircare applications represent a key segment within the global ingredients market, with a whopping value of more than USD 27 billion; specialty ingredients for haircare account for a market of approximately USD 7.5 billion.

In this special report, now available for download, we're examining exactly how personal care ingredients factor into haircare products. Among the questions we address:

  • What are the biggest markets for specialty personal care ingredients? Which will grow, and which will be stagnant?
  • Who are the leading suppliers on the haircare ingredients landscape?
  • What's the one professional haircare segment that wasn't on the rise in 2022?
  • What are the top trends for haircare?
  • Where are haircare ingredients headed in the future in terms of growth rates by region and application?

Insights are taken from Kline's Personal Care Ingredients: Global Market Analysis report, which analyzes the consumption, supply, and pricing of ingredients used in personal care formulations; evaluates drivers and restraints affecting the market; and builds a five-year forecast model, providing a clear view of market opportunities in the post-COVID-19 world. Further observations are culled from the Specialty Actives in Personal Care report, which features a database plus reports that offer an overview, pricing analysis, market size, trends, drivers, and restraints, outlook, and more.

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How is the Surfactants Market Adapting to the New Market Conditions?

HI&I cleaning applications are the largest consumer group of surfactants globally, but new market conditions are forcing the industry to change. In a recent presentation at CESIO’s 12th World Surfactant Congress in Rome, Nikola Matic, Vice President of our Chemicals and Materials division, discussed those changes and much more. Among the topics he covered:

  • What is the consumption of ingredients for HI&I cleaning applications by ingredient group and by application in Europe?
  • What are the key trends in HI&I?
  • How were I&I applications affected by the pandemic?
  • How are “green” surfactants affecting personal care applications in Europe?
  • What is driving the market for surfactants in personal care applications today?
  • What factors are expected to influence surfactant demand in industrial applications?

Get the answers to those questions – and much more – by downloading Nikola’s presentation, which draws insights from Kline’s Industrial Surfactants: Global Market Analysis and Opportunities, Personal Care Ingredients: Global Market Analysis and Ingredients for Household, Industrial, and Institutional Cleaning Applications reports.

The Active Ingredients Market in Asia

The Active Ingredients Market in Asia

Specialty ingredients have the largest growth potential within the personal care ingredients business, with Europe and the United States representing the two biggest markets. Next in line: China and Japan.

In a special presentation given at the New York Society of Cosmetic Chemists Suppliers' Day, Kline's Vice President of Chemicals,  Nikola Matic, zeroed in on the active ingredients market in Asia, taking a deep dive into China. Among his revelations regarding the country: Multinational active ingredient suppliers and cosmetics brands are building factories there in the aftermath of COVID-19; regulatory challenges such as those by the National Medical Products Administration restricts live cells usage in skin care product, which limits further development of the market for probiotics, stem cell extracts, and more; and the "skinification" of hair is rising in popularity.

What else is helping to shape the specialty ingredients market in China? And what are some of the specifics of the markets in Japan and India? Find out by downloading Nikola's presentation, which draws insights from Kline's new Specialty Actives in Personal Care: Global Market Analysis and Opportunities report, a detailed appraisal of key regional markets for active ingredients that assesses current and forecast demand by major ingredients, functionalities, prices, distribution channels, supplier sales, and technical and market trends

Active Ingredients Is Naturality Still Driving the Market

Active Ingredients: Is Naturality Still Driving the Market?

This special presentation, Active Ingredients: Is Naturality Still Driving the Market?, was given by Nikola Matic, Kline’s Vice President of Chemicals, at the recent in-cosmetics Global event in Barcelona, Spain; it features insights from Kline's new Specialty Actives in Personal Care: ​Global Market Analysis and Opportunities report. Among its offerings:  

  • A breakdown of active ingredients 
  • Specialties demand by ingredient group
  • Value share of specialty actives by region, active category, and application
  • M&A activity
  • Effects of the ISO 16128 standard  
  • Personal care ingredients demand by naturality
  • Value share of select active ingredients categories in Europe
  • Factors currently driving the market for active ingredients
  • Forecasts for growth in consumption of specialty actives by active category and region 

Specialty Actives in Personal Care: ​Global Market Analysis and Opportunities is a detailed appraisal of key regional markets for active ingredients assessing current and forecast demand by major ingredients, functionalities, prices, distribution channels, supplier sales, and technical and market trends.​ In addition, the report includes a brand-new analysis of consumer perception of active ingredients. 

Seed Treatment: Key Trends, Changes, and Opportunities

This highlights report features select excerpts from Kline’s upcoming, in-depth study, "Seed Treatment: Global Market Analysis" and summarizes several of the key developments that are expected to continue powering the market. Among them:

  • Neonicotinoid ban: The European Union (EU) ban on key seed treatment ingredients, such as clothianidin, imidacloprid, and thiamethoxam, leaves farmers with few alternatives
  • Surge in biological ingredients usage: Biopesticide seed treatments are forecast to grow by 9.3% annually over the next five years. Biostimulant seed treatments (including inoculants) are forecast to grow by 7.8% in the next five years.

In addition, acquisitions -- such as FMC acquiring Cheminova and Nufarm acquireing ag assets from Adama and Syngenta -- are spotlighted. Also highlighted are new product launched in recent years, such as Syngenta's SALTRO, a new seed treatment fungicide containing ADEPIDYN SALTRO that provides control of diseases such as Blackleg in canola, Sudden Death Syndrome (SDS) in soybeans, and Bakanae in rice, and Bayer's Acceleron brands, which include Acceleron Elite and Acceleron Basicis, a fungicide treatment to protect against fusarium, pythium, and rhizoctonia solani.

"Seed Treatment: Global Market Analysis" will provide an evaluation of the seed treatment pesticide market by leading crops globally; an understanding of which pests/diseases are treated using seed treatments by crop and country; an overview of the polymers and seed coatings used by crop and country; an understanding of biologically based ingredients used in seed treatments; sales of leading brands and the main active ingredients used by crop and country; and an assessment of the current and future outlook for key product categories and end-use segments. It is scheduled for publication in Q1 2024.