Snif: A New Way to Discover and Enjoy Fragrances
Newcomer Snif is poised for success in 2021 and beyond, according to Kline’s Beauty Indies USA report. The modern fragrance brand offers luxury-level scents that are unisexual, clean-positioned, cruelty-free, and affordable, which resonates well with its target audience of millennials and Gen Z. The brand’s key point of differentiation is its try-before-you-buy model, which simplifies the online fragrance discovery and purchase process by allowing consumers to “try now, pay later.”
Face Value: Consumers Expected to Spend More on Professional Skin Care
Consumers plan to spend more on non-invasive aesthetic services in 2022 than they have in the last two years — including beauty boosts such as Botox and HydraFacial.
“People are finally coming out of their pandemic cocoons and no longer hiding behind a mask as often, and everyone wants to look their best,” says Karen Doskow, Director of Consumer Products and Project Manager of Kline’s upcoming The Professional Skin Care Consumer: Attitudes and Behaviors Survey. “Botox and fillers top the list of treatments expected to see strong gains this year, as well as body-focused treatments such as CoolSculpting.” In fact, Kline’s preliminary research found that consumer spending on aesthetic treatments and products will be up by nearly 25% in the coming year. Continue reading
Avène: Rooted in Dermatology and Hydrotherapy
Owned by Pierre-Fabre, Avène is a well-known global brand for sensitive skin distributed through doctors’ offices, pharmacies, and online channels. At the heart of Avène’s products is Thermal Spring Water, known to soothe the skin and provide clinical benefits for various conditions, ranging from acne to atopic skin.
According to Kline’s recent survey conducted among skin care dispensing physicians in the United States, Avène received high performance scores on all key attributes, including training and education, marketing, and product portfolio, implying that physicians are highly satisfied with all the support provided by the brand. To monitor the progress of this brand and others, refer to the Physician-Dispensed Skin Care: Perception and Satisfaction Survey report.
Shampoo Bars: Good for Hair, Better for the Planet
Shampoo bars are coming full circle.
As early as the 19th century, bar soaps were used to cleanse hair; liquid shampoos weren’t introduced until much later and quickly became the norm. But now, as consumers have become more concerned about both their health and the environment, the bar is making a comeback. Continue reading
Eleven Australia: Keeping it Simple
Eleven Australia launched in 2011 with the mission to provide a range of products that simplify hair and body care routines, with each product given a name that describes exactly what it does. The brand’s first, and currently still best–selling product, Miracle Hair Treatment, led the way. Other benefit-focused product lines followed, including Keep My Colour, Hydrate My Hair, and Keep My Curl. Judging by Kline PRO U.S. data, consumers around the globe have embraced Eleven Australia’s straightforward approach: The brand showed a 36% increase in the first quarter of this year over a year ago. To monitor the progress of Eleven Australia and other brands, follow our Kline PRO US and Canada offerings.
How Latin America’s Salon Industry Coped with the Pandemic
Latin America’s share of global salon hair care sales registered a slight increase in 2020, thanks to independent stylists and the e-commerce channel, despite being hit at a level similar to the global average. Brazil was among the best performers, while Mexico was severely impacted by the COVID-19 pandemic.
Continue reading
[UPCOMING WEBINAR] Sting Operation: How the US Controls Mosquito Vectors
Join this webinar to learn about:
Global Natural Personal Care Market Continues to Grow in the Face of Pandemic
Sales of clean and natural beauty and personal care products grew to nearly $30 billion at the manufacturers’ level in 2020, despite the COVID-19 pandemic wreaking havoc on many markets.
According to Kline’s recently published Natural and Clean Beauty Global Series, covering the United States, China, Brazil, and Europe, market performance largely varied by region. Some markets, such as Brazil, saw little to no change in consumption; others, such as Europe and the United States, were hit much harder. Collectively, the global market saw 2.1% growth, driven by various bright spots including a stellar performance from indie brands and self-care-oriented products. Continue reading
Hand in Hand: Indie Beauty Brand with Eco-Friendly Packaging
Hand in Hand, an independent beauty brand that’s been on the rise in recent years, enjoyed outstanding success in 2020. It saw 1000% growth throughout the COVID-19 pandemic after launching and promoting its collection of liquid hand soaps and hand sanitizers, which resonated with consumers seeking these essential items. The products are packaged in aluminum, appealing to the growing number of consumers looking for sustainable products and brands that aim to reduce their environmental impact. For additional brand insights, follow our Natural and Clean Beauty Global Series report.
Technology to the Rescue: Drones Will Help Control Mosquitoes
The use of drones is expected to increase in the never-ending effort to control mosquitoes, according to new research by Kline.
The unmanned aerial vehicles allow for more direct targets of application and reduce potential exposure of chemicals to applicators. Currently, drones are mostly used for scouting missions and to photograph areas of potential water accumulation; they’re also useful in larvicide treatments. Kline forecasts a steady growth of almost 2.4% over the next five years overall; in fact, 50% of respondents said they planned to use drones in the near future. Meanwhile, 25% planned to increase their use of larvicides to control mosquitoes, and another 25% said they planned to use more traps and monitors. Just over 15% of respondents said they were looking at increasing their coverage area to provide more effective control.
