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Kline’s Presentations at COSMOPROF Events in 2019

Attend Kline’s presentation at COSMOPROF INDIA next week

Head to Toe: How Professional Hair and Nail Markets Maintain Double-Digit Growth in India
JUNE 13, 2019 at 12:35PM

The year 2018 is an exceptional one for the professional hair and nail care markets, growing at 17% and 21%, respectively. Growth for both these markets is driven by the strong performance of established marketers, entry of new marketers, changing mindset of consumers, and expanding salon landscape. Shivani Singh, Project Lead at Kline, will analyze why the Indian professional beauty industry presents an enormous scope for development and expansion.Continue reading

Changing Basestock Supply Landscape and the Growing Significance of Merchant Marketers

The global lubricant basestock market has undergone a structural change over the past decade. The change, initially triggered by the need for high-performance basestocks, was further abetted by the enormous new basestock capacity created worldwide. Simultaneously, finished lubricant demand growth has been significantly outpaced by new capacity additions. Continue reading

Floor Care Trends Revealed in New Kline Study

Kline’s first edition study Floor Care Pads and Tools: U.S. Market Analysis and Opportunities will be published this summer, and the report is based on extensive industry and end-user research. Structured surveys of over 500 cleaning professionals across 13 industry segments including building service contractors, healthcare, hospitality, foodservice, education, and retailers reveal key trends when it comes to floor cleaning and maintenance. End users were asked to report on usage patterns of floor pads, mop pads, cleaning carts, and other tools used to clean and/or maintain multiple floor surfaces including:Continue reading

Kline PRO UK 2018 report and database are now published!

Kline PRO Reveals the Top Products and Services in the United Kingdom

In the fast-moving professional hair care industry, there’s a need for unbiased, regular, and universally accepted market data. With so many product launches and expansions, it feels impossible for salon hair care marketers to get a grasp of everything. That’s why we created Kline PRO – the first-of-its-kind salon panel in the United Kingdom that digitally collects and aggregates data from more than 1,000 salons to provide marketers with the insights they need to stay relevant in today’s landscape. This breakthrough service provides quarterly updates on more than 10,000 products and all service types, showing detailed salon sales up to an item level.Continue reading

Sleepless Americans Turn to Tech Devices and Natural Products

Restful sleep remains an elusive goal for many adults and therefore, strong gains for sleep aids, including OTC sleep aids, natural sleep products, pain+sleep combination products, and sleep devices are forecast over the next five years by Kline’s Sleep Aids: U.S. Market Analysis and Opportunities study. Estimates range from 30%-40% of American adults experience symptoms of insomnia and 40 million are affected by chronic long-term sleep disorders.Continue reading

Bath & Body Works Product Offerings

From Gingham to Greatness: Bath & Body Works Leads the Pack in the Beauty and Home Fragrance Market After Almost Three Decades

While many retailers struggle to pay lofty rents and are forced to close doors, the iconic Bath & Body Works chain continues to be relevant after nearly 30 years.

Boasting more than 1,500 doors, mostly in malls and with average square footage at least double the size of most of its competitors, the market leader posts impressive gains of 7% and 13% in the beauty and home fragrance markets, respectively, in 2018. The brand places third in the beauty business behind Dove and L’Oréal Paris and took the reins this year as the market leader in home fragrances.Continue reading

Top 70 OTC Indie Brands to Watch in 2019 and Beyond

OTC indies, companies that are driving significant growth are either early adopters of a particular health trend such as Suja Life or Health-Ade Kombucha or companies that are breathing new life into iconic brands such as Infirst, Focus Consumer Healthcare, and Foundation Consumer Healthcare. These brands, collectively, generated almost $1.8 billion in manufacturer-level sales in 2018, representing more than 13% in year-over-year growth, finds the just-published OTC Indies: U.S. Analysis of Independent OTC Companies study by international market research and management consulting firm Kline.Continue reading