Newcomer Snif is poised for success in 2021 and beyond, according to Kline’s Beauty Indies USA report. The modern fragrance brand offers luxury-level scents that are unisexual, clean-positioned, cruelty-free, and affordable, which resonates well with its target audience of millennials and Gen Z. The brand’s key point of differentiation is its try-before-you-buy model, which simplifies the online fragrance discovery and purchase process by allowing consumers to “try now, pay later.”
Owned by Pierre-Fabre, Avène is a well-known global brand for sensitive skin distributed through doctors’ offices, pharmacies, and online channels. At the heart of Avène’s products is Thermal Spring Water, known to soothe the skin and provide clinical benefits for various conditions, ranging from acne to atopic skin.
According to Kline’s recent survey conducted among skin care dispensing physicians in the United States, Avène received high performance scores on all key attributes, including training and education, marketing, and product portfolio, implying that physicians are highly satisfied with all the support provided by the brand. To monitor the progress of this brand and others, refer to the Physician-Dispensed Skin Care: Perception and Satisfaction Survey report.
Eleven Australia launched in 2011 with the mission to provide a range of products that simplify hair and body care routines, with each product given a name that describes exactly what it does. The brand’s first, and currently still best–selling product, Miracle Hair Treatment, led the way. Other benefit-focused product lines followed, including Keep My Colour, Hydrate My Hair, and Keep My Curl. Judging by Kline PRO U.S. data, consumers around the globe have embraced Eleven Australia’s straightforward approach: The brand showed a 36% increase in the first quarter of this year over a year ago. To monitor the progress of Eleven Australia and other brands, follow our Kline PRO US and Canada offerings.
Hand in Hand, an independent beauty brand that’s been on the rise in recent years, enjoyed outstanding success in 2020. It saw 1000% growth throughout the COVID-19 pandemic after launching and promoting its collection of liquid hand soaps and hand sanitizers, which resonated with consumers seeking these essential items. The products are packaged in aluminum, appealing to the growing number of consumers looking for sustainable products and brands that aim to reduce their environmental impact. For additional brand insights, follow our Natural and Clean Beauty Global Series report.
Dermstore entered the dotcom market more than 20 years ago. Its sales reached $230 million in 2020, up more than 65% from 2019. The e-tailer got a jolt from the pandemic as eager consumers flocked to the website for skin care tips, new regimens, and personal consultations. At the beginning of 2021, Dermstore was acquired by The Hut Group, a well-known international Pro Beauty/Premium Beauty e-tailer with distribution in more than 150 markets. The future looks promising for Dermstore, as it will benefit from the resources of its new parent company as well as the uptick in consumers wanting professional beauty products. To monitor the performance of other key retailers, refer to our Beauty Retailing USA report.
Dyson, a premium U.K.-based technology company that designs and manufactures household items, continues to elevate its position in the hot tools and beauty appliances market. After launching its Supersonic hair dryer in 2016, the company continued to innovate, bringing to life the Airwrap multi-styler in 2019 and the Corrale straightener in 2020. While the last of Dyson’s launches in the first half of 2020 was derailed by the COVID-19 pandemic, the company started to gain steam in the last quarter of the year. For additional brand insights, follow our Hot Tools: Market Analysis and Opportunities report.
NAK was one of the best-performing companies in the Australia market, registering double-digit growth as opposed to the average market (which declined at 7% in 2020). The company has been gaining traction over the years, driven by the “shop local” movement, and is now the third-leading marketer in Australia. NAK focuses on the hair care and hair coloring categories, with a minor presence in the hair styling category. To track brand performance in the professional hair care industry, follow our Salon Hair Care Global Series report.
Henkel joined forces with a team of barber industry disruptors—Julius Arriola, Miguel Gutierrez, and Sofie Pok—to create a new collection of high-performing grooming goods that are accessible to all, regardless of gender or style. The STMNT collection consists of lines personally created by each artist as well as a collaborative care line. The carefully curated portfolio, with a mission to “respect people that have bold, authentic statements to make,” debuted in the last half of 2020 and is currently ranked third of all brands launched last year. To monitor the progress of STMNT and other brands, follow our Kline PRO US and Canada offerings.
With 15% growth in Western Europe coming mostly from its home market in Sweden, but also from Germany, Maria Nila is one of the exceptions in terms of professional brands that are growing healthily during the pandemic. The brand portfolio is 100% vegan and animal-friendly and produced in Sweden, making it appealing to the demanding consumers of Western European countries. For additional brand insights, follow our Salon Hair Care Global Series report.
The GelBottle has been making waves with its international expansion. The U.K.-based brand started off as a gel polish company and now offers nail enhancements within the same label. It has also expanded its business with its sister company, Peacci, offering only nail polishes. For additional brand insights, follow our Professional Nail Care: Global Market Analysis and Opportunities report.