Consumer Products

The Change Agents

By its very nature, the consumer products industry is always in the midst of change, whether its demographic shifts, changing consumer tastes, new product innovations, and/or the latest fads. Success in this sector is realized by those companies who recognize which trends and drivers are most likely to impact their business, and who take the necessary actions, and sometimes investment risk, so they are not latecomers to industry change. And, because consumer products fulfill both essential and elevated consumer needs, the overall business and financial health of the sector are largely assured.

Looking forward, consumer goods companies will be evolving and adapting to continued developments. One of the most significant is the absolute shift to Asia as the main CPG market. Supply chain challenges from critical natural resources, rising material costs, and lack of supply, are very present problems that will prevail. Digital technology and perhaps political forces will impart influence and change the game in terms of how brands reach and speak to consumers. Internet/ecommerce will continue its total upheaval to the retail sector as we know it.