Barbershops: Global Market Brief

Barbershops: Global Market Brief


Published July 2017
Base Year: 2016
Forecasts to 2021

Regional Coverage: Brazil, Europe, United States

The increasing number of barbershops is one of the key factors driving growth in the professional hair care market. The barbershop revival is most apparent in European countries, but is also present in other parts of the world. On the product side, many major players are launching or relaunching lines of products designed specifically for men, while a new crop of smaller men’s brands have been born out of this barbershop trend. Based on a survey to be conducted with hundreds of barbershops across seven countries, along with Kline’s principle approach of unstructured interviews with market participants, this new study takes a first-ever deep look into this important market niche.

This Report Addresses Such Questions as:

  • How many barbershops are there in each country?
  • Which services are offered?
  • Which products are the most popular?
  • What is the size and growth of this segment in terms of service revenue?
  • How does this new generation of barbershops differ from previous generations?
  • Which brands are making an impact?

Report Contents


Global Executive Summary

  • Key lessons learned
  • Trends and developments
  • Market sales and growth (2015 and 2016)
  • Services offered
  • Breakdowns by region/country
  • Brands offered
  • Future outlook

Market Summaries

Brief summaries highlighting the key features for each market listed in Table 1. Information provided includes:

  • Estimated number of barbershops (2015 and 2016)
  • Estimated market sales and growth (2015 and 2016)
  • Breakdowns by country (Europe only)
  • Role of barbershops in the overall professional market
  • Dynamics and trends
  • Services offered
  • Product recommendations and trends
  • Brands offered
  • Future outlook
Table 1. Markets Covered
Europe (with a focus on France, Germany, Italy, Spain, and the United Kingdom)
United States


Barbershops: Global Market Brief provides a detailed independent appraisal of this fast-moving market segment and explore opportunities and challenges for industry participants


  • For the purposes of this study, a barbershop is defined as a location where the primary business activity is to offer hair and grooming/shaving services for men. The barbershop must perform beard services to be included in the study.
  • Unisex salons that offer men’s services are excluded.


  • Geographic scope: Brazil, Europe (France, Germany, Italy, Spain, and the United Kingdom), and the United States.
  • The sample for the structured survey is balanced by geography, size, and service pricing.

Report Benefits

This report helps market participants better capitalize on the growing barbershop trend.


  • Develop business strategies by understanding the trends and developments that are driving the barbershop market.
  • Understand the landscape with key data and insights on the number of barbershops, their main characteristics, and the services they offer.
  • Learn which products and product forms are most important to barbershops
  • Understand the decision making-factors when it comes to choosing the brands used and sold.
  • Design your product development, marketing, and sales strategies.
  • Develop market-entry and market expansion strategies.

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