Physician-Dispensed Skin Care: Perception and Satisfaction Survey
Regional Coverage: United States
Augmenting 20 years of extensive coverage of the professional skin care market, Kline is pleased to announce our seventh edition of an independent research survey to help marketers pinpoint what their doctor and physician-dispensed skin care clients value the most when it comes to the brands they use and offer to their patients.
- Physician types
- — Dermatologists
- — Plastic surgeons
- — Medical spas
- Evolution of scores from 2015 to 2022 on key attributes ranked based on importance to physicians with scores of their leading brands’ performance
- Focus on the importance of sustainability for dispensing physicians
Results from the survey are delivered in a PowerPoint presentation. Below are details of how the survey is reported.
The business of skin care
This report section will provide a perspective on the evolution of the professional skin care business today compared to the last five years. It will show how the dispensing model has changed due to the pandemic (more doctors selling through e-shops) and the importance of digital tools.
What matters most?
This section will show how the importance ratings have changed for all key attributes since 2015. Importance ratings are critical as physicians decide to use/offer a professional skin care brand based on the overall importance score. These attributes are listed in Table 2.
Who performs best?
This report section shows a close-up look at the performance of the top professional skin care brands, rated against the attributes, as shown in Table 3.
|TABLE 1. SKIN CARE PROFESSIONALS|
|Plastic surgeons’ office|
|TABLE 2: LIST OF IMPORTANCE AND SATISFACTION ATTRIBUTES|
|Training and education|
|Product portfolio and innovation|
|Order-to-delivery and customer service|
|Price and value-added services|
|TABLE 3: PROFESSIONAL MEDICAL CARE PROVIDER BRANDS RATED|
|ZO Skin Health|
This report assists professional skin care marketers in identifying opportunities and shortfalls that require focus, as well as establishing near- and long-term strategies. This report helps subscribers to:
- Learn how importance and performance scores have evolved over time
- Identify the importance of digital assets and sustainability to physicians
- Prioritize efforts for future initiatives by physician type