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[TREND 29] Pro Color Care and Thinning Hair Products Jumped With salons forced to shut their doors because of the coronavirus pandemic, the professional hair care industry witnessed a shift in demand (roughly +15%) in Q2 vs. Q1 2020 for hair care products that help maintain color and manage roots. Products formulated for color care
[TREND 30] Further Shift Toward Biologics Advancements in biotechnology have made the large-scale development of biological drugs easier and more cost-effective. It is further aided by ever more sophisticated computing, data analytics, and engineering. The COVID-19 outbreak has resulted in the world trying to utilize as many technologies known and available to contain the
[TREND 28] Independent Stylists Become a Force Independent hair stylists have been already a strong focus group for many marketers before COVID-19 impacted salon hair care markets across the globe. In 2019, the number of independent stylists across key markets had shown growth ranging from 4% in countries like France or Canada to double-digit increases
[TREND 27] The Rise of Clean-Label in Food & Beverages An increasing number of consumers opt for food and beverage products that they perceive to be “clean” or “natural.” Gluten-free, non-GMO, no artificial colors, organic, grass-fed, and preservative-free are claims consumers pay attention to in their quest for cleaner, greener living. Approximately 58% of millennials
[TREND 26] Progress of Beauty Devices Beauty devices are increasing in popularity as consumers do without their regular salon and spa visits in respect to stay-at-home orders amid coronavirus concerns. This niche market is witnessing a new era of growth, during which consumers began to depend on these beauty devices to continue their regular beauty
[TREND 25] The Importance of Self-Care Self-care has taken on new meaning because of COVID-19, spanning across multiple industries. In healthcare, nutritional supplements sales reached an all-time high as consumers perceive them to be an effective and low-cost way to help strengthen their immune system. Sales of such products are forecast to exceed $10 billion
[TREND 24] Winning with Wellness The wellness space has emerged in an exciting way, penetrating new market segments such as beauty, healthcare, food & nutrition, and home care. At the core of this fast-growing movement are lifestyle choices or products one uses to maintain good health and avoid being ill. Nowadays, wellness products can span
[TREND 23] Personalization Shakes Up Nutritional Supplements American consumers are increasingly using personalized subscription services for clothing, beauty products, and meal kits—and now, for vitamins and nutritional supplements. The entry of several key marketers such as The Vitamin Shoppe and Nestlé Health Science has further added interest in personalized supplements. In a category worth more
[TREND 22] Intimate Beauty Brands to Witness Huge Potential At one time, the topic of intimate beauty was considered taboo, and products were limited to mass retail aisles. However, the U.S. market started to gain significant momentum in the last few years, and now, against the pandemic backdrop, intimate beauty products are expected to record
[TREND 19] Transformation of Supply Chains The COVID-19 pandemic has caused trade disruptions. One example is the global pharmaceutical industry, which is dependent on China’s exports, as the country is the largest producer of pharmaceutical ingredients. With the virus’ outbreak in China and lockdown impositions, followed by international transportation restrictions, the raw material supply for
