Market Research > Consumer Products > Cosmetics & Toiletries USA

Market Research Reports: Cosmetics & Toiletries

Cosmetics & Toiletries USA

Data Released March 2016
Published July 2016
Base Year: 2015

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Data to Be Released 1st Qtr 2017
Report to Be Published 2nd Qtr 2017
Base Year: 2016

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  • Description
  • Regional Coverage: United States


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    A comprehensive analysis of the constantly evolving U.S. beauty and personal care market covering six product classes and 25 product categories. A close look at key trends, drivers and product launches, assessment of the competitive playing field between beauty’s leaders and the rising independent brands in light of on-going mergers and acquisitions activity, retail distribution for traditional and alternate outlets, and a sales outlook through 2021.

    This Report Will Answer Questions Such as:

    • How are marketers catering to the specific needs of the increasingly demanding consumers?
    • Who are the key market movers in the industry?
    • How does social media impact on the success and growth of a brand?
    • What role do specialty retailers play in each of the product classes?
    • Which categories will outperform the market as a whole?
      Coming in January - Top Ten Trends and Highlights in Beauty 2016.
      New and more digestible report format.
  • Contents
  • Introduction

    Executive Summary
    This chapter will provide an assessment of the overall market performance, highlights from the six product classes examined in terms of performance, growth drivers, competition, distribution channels and opportunities, outlook for the product classes by category. This chapter will also provide commentary on the key mergers & acquisitions and the impact on the market at large.

    Pertinent information and insightful analysis of 25 important product categories, including trends and product launches; manufacturers’ 2016 sales; sales and market shares for leading brands and independent market movers; sales by retail channel; marketing activity through traditional platforms and social media; and outlook to 2021. The product categories to be covered are shown in Table 1.

    Major Companies
    Major Companies Profiles for the 10 leading beauty companies including company activities; performance by product category and brand; key new launches; recent developments including mergers, acquisitions and divestitures; new product launches; marketing activity by channel; and outlook to 2021. The major companies to be covered are shown in Table 2.

    Minor Companies
    Brief profiles of about 100 smaller marketers of personal care products. Profiles include descriptions of companies’ business, location, sales for 2015 and 2016, major brands, new product activity, marketing activities and spending, and future outlook.

    * Subject to charter subscriber input

    Table 1 Product Categories Covered
    Fragrances Oral Care Products
    Fragrances for men Lip balms
    Fragrances for women Mouthwashes
    Hair Care Products Toothpastes
    Conditioners Tooth whitening products
    Ethnic hair care products  
    Hair coloring products  
    Hair styling products and sprays Skin Care Products
    Shampoos Baby care products
    Facial treatments
    Makeup Hand and body lotions
    Eye makeup Skin care products for men
    Face makeup Sun care products
    Lipsticks and lip glosses
    Nail polishes Other Toiletries
    Deodorants and antiperspirants
    Depilatories, waxes, and bleaches
    Personal cleansing products
    Shaving products


    Table 2: Leading Companies Covered
  • Colgate-Palmolive
  • L Brands
  • Coty
  • L'Oreal
  • Estée Lauder
  • Mary Kay
  • Guthy-Renker
  • Procter & Gamble
  • Johnson & Johnson
  • Unilever

  • Scope
  • Cosmetics & Toiletries USA will cover all cosmetic, toiletry, and fragrance products sold through all domestic consumer outlets in the United States, including those marketed via direct sales from companies such as Rodan & Fields and Mary Kay, in addition to non-traditional outlets, such as the Internet and television home shopping. Our report consists of:

    • Manufacturers’, unit, and retail sales
    • Professional use (back-bar) products are excluded from our analysis
    • Product class summaries and insightful analysis of the covered product categories (see Table 1)
    • Two key deliverables: an interactive online database and a comprehensive written report, which now includes interactive figures and tables
    • Analysis of sales by distribution channel for each product category including traditional and alternate channels. Distribution channels include: department stores, direct sales (person-to-person, internet, and television shopping), drug stores, food stores, mass merchandisers, professional outlets (salons, spas, and doctors’ offices), and specialty stores
  • Key Benefits
  • Kline & Company has been serving the personal care products industry for over 50 years. Cosmetics & Toiletries USA is a detailed assessment of the beauty and personal care products industry and the players who compete in this market.

    • Assess category and product trends
    • Identify acquisition and alliance partners
    • Develop market-entry strategies
    • Develop competitive strategies for increased market share
    • Understand industry dynamics, including the role of independent brands
    • Understand channels of distribution and shifts that are occurring
  • Methodology
  • Kline’s approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

    Primary Research
    We Know Who to Talk to. We Know How to Listen.

    A high number of in-depth discussions are conducted by each analyst. Up to 60% of interviews are done with the true industry insiders!

    Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. Our interviews engage experts across all pertinent fields and sectors including:

    • Marketers/manufacturers
    • Distributors
    • Government agencies
    • Retailers
    • Suppliers
    • Trade organizations

    Secondary Research
    We Know Where to Look – Mining the Details.

    Analysis is further supplemented by secondary research, consisting of constant tracking of annual company reports, national statistics bureaux, trade/ industrial/professional associations and the like.

    Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consisting of over half a century’s syndicated research.

    Comprehensive Market Intelligence
    We Know How to Verify.

    Data are rigorously analyzed, cross-checked, distilled and validated. Kline’s proven methodology allows exceptionally effective, precise and reliable market intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine and expand their business with confidence.

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

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