Market Research > Consumer Products > Cosmetics & Toiletries USA

Market Research Reports: Cosmetics & Toiletries

Cosmetics & Toiletries USA

Base Year: 2012
Data Released: March 2013
Report Published: June 2013
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Base Year: 2013
Data to be Released: 1st Quarter 2014
Report to be Published: 2nd Quarter 2014
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  • Description
  • Regional Coverage: United States


    The authoritative source of information on the personal care industry focusing on key trends and developments, challenges, and business opportunities and containing market size and share data, key insights, competitive assessment, channel breakdowns, and forecasts for 26 product categories and about 30 leading marketers.

    This report answers such questions as:

    • How is the industry and each of the categories performing?
    • What are the key product trends and market dynamics?
    • Which marketers are winning and losing?
    • How are the channels shifting?
    • What is the future outlook?
    • What are the implications for industry players?
  • Contents
  • Introduction

    Executive Summary
    An executive briefing covering developments in 2013, the impact of key trends and issues in the personal care business, and their future implications for industry participants.

    Industry Analysis
    A summary of industry developments in 2013 and a five-year forecast.
      Market overview


      Retail channels

      Private-label activity

      Advertising and promotion

      Consumer insights

      Outlook to 2018

    The Products
    Pertinent information and insightful analysis of 26 major categories, including category trends and developments; manufacturers' 2013 sales; sales and market shares for leading brands; new product activity; sales by retail channel; private-label sales; advertising and promotion; and outlook to 2018. The product categories covered are shown in Table 1 below.

    Major Companies
    Profiles for about 30 major companies, including company activities; sales by product category and brand in 2013 and related analysis; recent developments including acquisitions and new products; corporate overview; and outlook to 2018. The major companies to be covered are shown in Table 2 below.

    An analysis of media spending for 2013 is provided for each of the product categories and major companies.

    Table 1
    Product Categories Covered

    Fragrances Oral Care Products
    Fragrances for men Denture products
    Fragrances for women Lip balms
    Hair Care Products Toothbrushes
    Conditioners Toothpastes
    Ethnic hair care products Tooth whitening products
    Hair coloring products
    Hair styling products and sprays Skin Care Products
    Shampoos Baby care products
    Facial treatments
    Makeup Hand and body lotions
    Eye makeup Skin care products for men
    Face makeup Sun care products
    Lipsticks and lip glosses
    Nail polishes Other Toiletries
    Deodorants and antiperspirants
    Depilatories, waxes, and bleaches
    Personal cleansing products
    Shaving products

    Table 2: Major Companies Covered
  • Alticor
  • Avon
  • Beiersdorf
  • Brynwood Partners
  • Chanel
  • Church & Dwight
  • Clarins
  • The Clorox Company
  • Colgate-Palmolive
  • Combe
  • Coty
  • Elizabeth Arden
  • Energizer Holdings
  • Estée Lauder
  • GlaxoSmithKline
  • Guthy-Renker
  • Henkel
  • Johnson & Johnson
  • Kao
  • Limited Brands
  • L’Oréal
  • LVMH
  • Markwins
  • Mary Kay
  • Merck
  • Procter & Gamble
  • Revlon
  • Sanofi
  • Shiseido
  • Unilever
  • Scope
  • This report covers all cosmetic, toiletry, and fragrance products sold through all domestic consumer outlets in the United States.

    • Two key deliverables: an interactive online database and a comprehensive written report (approximately 1,000 pages)
    • Fragrances, hair care, makeup, oral care, skin care, and toiletries (see Table 1)
    • All mainstream as well as alternate channels: department stores, direct sales (person-to-person, internet, television shopping), drug stores, food stores, mass merchandisers, professional outlets (salons, spas, doctor offices), and specialty stores
    • Manufacturer, unit, and retail sales
    • Professional use products excluded
    • United States only
  • Key Benefits
  • Kline & Company has been serving the personal care products industry for over 50 years. Cosmetics & Toiletries USA is a detailed assessment of personal care products and the players who market them.

    Benefits for subscribers are summarized below:

    • Assess category and product trends
    • Identify acquisition and alliance partners
    • Capitalize on consumer trends
    • Develop market-entry strategies
    • Efficiently allocate financial, marketing, and manufacturing resources
    • Develop competitive strategies for increased market share
    • Understand industry dynamics, including:

    • — Key competitors and market strategies

    • — Channels of distribution

    • — Key factors for success

    • — Product trends

    • — Promotional strategies

    • — New product activity

    • — Emerging and niche brands

    • — Five-year forecasts
    New for 2013: The Cosmetics & Toiletries USA database will be introduced with a new, powerful data architecture, with improved flexibility to sort and view information efficiently through an intuitively presented graphical user interface. It delivers numerous layout customization options with total end-user control over each individual onscreen report.

  • Methodology
  • Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of confidence. Kline's market analysis approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable.

    During the course of field research, Kline's professional staff of industry experts conduct approximately 300 indepth discussions and personal interviews with a wide range of knowledgeable industry participants and opinion leaders, including leading and niche cosmetic and toiletry manufacturers and marketers, distributors and suppliers, key retailers, and pertinent government agencies and trade organizations. This approach has proven to be the most effective and reliable approach to obtaining accurate market data, capturing expert insights, and identifying business opportunities.

    In addition, this analysis is supplemented by secondary research drawn from a search of recent trade literature; Internet sources; an analysis of statistical data from government, industry, and trade associations and agencies; corporate financial reports and literature; store checks; and nonconfidential data from Kline's library and files.

    Kline's consumer research employs an online survey conducted with a statistically valid sample of the United States population.

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