Market Research > Consumer Products > Cosmetics & Toiletries USA

Market Research Reports: Cosmetics & Toiletries

Cosmetics & Toiletries USA
Data to be Released: 1st qtr. 2013
Report to be Published: 2nd qtr. 2013
Base Year: 2012
Select company profiles or product categories of your interest

Description
Regional Coverage: United States
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DESCRIPTION
A comprehensive analysis of the U.S. market for personal care products, focusing on key trends, developments, challenges, and business opportunities, and providing information on:
- Industry trends
- Market size and shares
- Company and brand sales
- New product activity
- Retail distribution
- Five-year forecasts
Contents

Introduction

Executive Summary
An executive briefing covering developments in 2012, the impact of key trends and issues in the personal care business, and their future implications for industry participants.

Industry Analysis
A summary of industry developments in 2012 and a five-year forecast.

The Products
Pertinent information and insightful analysis of 27 major categories, including category trends and developments; manufacturers' 2011 sales; sales and market shares for leading brands; new product activity; sales by retail channel; private-label sales; advertising and promotion; and outlook to 2017. The product categories covered are shown in Table 1 below.

Major Companies
Profiles for about 30 major companies, including company activities; sales by product category and brand in 2012 and related analysis; recent developments including acquisitions and new products; corporate overview; and outlook to 2017. The major companies to be covered are shown in Table 2 below.

Minor Companies
Brief profiles of about 150 smaller marketers of personal care products. Profiles include descriptions of companies' business, location, sales for 2011 and 2012, major brands, new product activity, marketing activities and spending, and future outlook.

Advertising
An analysis of media spending for 2012 is provided for each of the product categories and major companies.

Table 1 Product Categories Covered in the Study
Fragrances	Oral Care Products
Fragrances for men	Denture products
Fragrances for women	Lip balms
	Mouthwashes
Hair Care Products	Toothbrushes
Conditioners	Toothpastes
Ethnic hair care products	Tooth whitening products
Hair coloring products
Hair styling products and sprays	Skin Care Products
Shampoos	Baby care products
	Facial treatments
Makeup Products	Hand and body lotions
Eye makeup	Skin care products for men
Face makeup	Sun care products
Lipsticks and lip glosses
Nail polishes	Other Toiletries
	Deodorants and antiperspirants
	Depilatories, waxes, and bleaches
	Personal cleansing products
	Shaving products

Table 2: Major Companies to be Covered in the Study
Alticor Avon Beiersdorf Chanel Church & Dwight Clarins The Clorox Company Colgate-Palmolive Combe Coty Elizabeth Arden Energizer Holdings Estée Lauder GlaxoSmithKline Guthy-Renker	Helen of Troy Henkel Johnson & Johnson Kao USA Limited Brands L’Oréal LVMH Mary Kay Merck Procter & Gamble Revlon Sanofi-Aventis Shiseido Unilever

Scope
Cosmetics & Toiletries USA is considered the authoritative source of information on the personal care products industry. It contains market size and share data, retail sales, channel breakdowns, trends, and forecasts for 27 major product categories and detailed profiles of about 30 leading marketers, and an analysis of media spending.
This report focuses solely on products sold through all domestic consumer outlets in the United States, including those marketed via direct sales from companies such as Avon and Mary Kay, in addition to non-traditional outlets such as specialty retailers.
Key Benefits
Kline & Company has been serving the personal care products industry for over 50 years. Cosmetics & Toiletries USA is a detailed assessment of personal care products and the players who market them.
Benefits for subscribers are summarized below:
- Assess category and product trends
- Identify acquisition and alliance partners
- Capitalize on consumer trends
- Develop market-entry strategies
- Efficiently allocate financial, marketing, and manufacturing resources
- Develop competitive strategies for increased market share
- Understand industry dynamics, including:
- — Key competitors and market strategies
- — Channels of distribution
- — Key factors for success
- — Product trends
- — Promotional strategies
- — New product activity
- — Emerging and niche brands
- — Five-year forecasts
In addition, Kline has added an exciting new feature to provide subscribers with a wider and richer array of content. Consumer research is conducted on hundreds of people in a statistically valid sample of the U.S. population, enquiring about such topics as usage patterns of personal care products, brand choices for various categories, and retail channel preferences.
New for 2012: More frequent, relevant and fresh content related to the cosmetics and toiletries industry delivered to clients after on a regular basis after the report is published, AND access to all of Kline consumer products experts' presentations given at prestigious industry events all around the world.
Cosmetics & Toiletries USA is available through a Web-based format for easy access anywhere throughout the world. Subscribers have unlimited access to the report contents via a sophisticated but easy-to-use database.
Methodology
Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of confidence. Kline's market analysis approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable.
During the course of field research, Kline's professional staff of industry experts conduct approximately 300 indepth discussions and personal interviews with a wide range of knowledgeable industry participants and opinion leaders, including leading and niche cosmetic and toiletry manufacturers and marketers, distributors and suppliers, key retailers, and pertinent government agencies and trade organizations. This approach has proven to be the most effective and reliable approach to obtaining accurate market data, capturing expert insights, and identifying business opportunities.
In addition, this analysis is supplemented by secondary research drawn from a search of recent trade literature; Internet sources; an analysis of statistical data from government, industry, and trade associations and agencies; corporate financial reports and literature; store checks; and nonconfidential data from Kline's library and files.
Kline's consumer research employs an online survey conducted with a statistically valid sample of the United States population.