Beauty Indies: U.S. Analysis of Brands to Watch
Regional Coverage: United States
Base Year: 2022
China, Europe: Published Q3 2022
United States: Published Q3 2022
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Base Year: 2023
Published: October 2023
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Indie beauty brands exist in every category and vary in positioning, pricing strategy, and distribution. These independent, innovative, and purposeful brands are strong acquisition targets for global beauty companies. Recording staggering growth, these privately owned brands are outpacing the total beauty market growth by offering unique product and ingredient stories, combined with compelling digital marketing that resonates with today’s beauty consumers.
Scope
- Industry disruptors that are not owned by a large cosmetics company or corporate giant, have a unique selling proposition, and are experiencing dramatic growth
- All key beauty and personal care product classes—fragrances, hair care, makeup, skin care, and toiletries
- All consumer channels where beauty products are sold—e-commerce, department stores, mass outlets, professional outlets, and specialty stores
25 Brand Profiles
Table of Contents
Introduction
Key Takeaways
An analysis of 25 brands, including information such as:
- Key trends and developments
- Historical industry acquisition timelines and recent buyouts
- Most likely acquisition targets
- Outlook
Brand Profiles
Profiles of 25 brands in the United States as shown in Table 1, each of which include:
- Brand DNA and overview
- Sales and growth evolution
- Key success factors
- Forecast sales through 2028
- Future initiatives
- Product offerings and claims
- Bestsellers and key new launches
- Distribution
- Key marketing channels and activities
- Sustainability initiatives
TABLE 1. LIST OF BRANDS PROFILED | ||||
MAKEUP | SKIN | HAIR | TOILETRIES | FRAGRANCE |
Danessa Myricks Beauty | Good Molecules | Amika | Dr. Squatch | Dossier |
Haus Labs | Nécessaire | Coco & Eve | Megababe | |
Jones Road | Osea | IGK | Raw Sugar | |
Juvia’s Place | Peach Slices | K18 | ||
MERIT | Starface | Verb Ghost | ||
Patrick Ta | Summer Fridays | |||
Rare Beauty | TruSkin | |||
Tower 28 | ||||
Westman Atelier |
Subscriber Benefits
This report provides pertinent information on captivating indie brands that are shaping today’s beauty industry. While they may be small in terms of sales value, these brands have the potential to become tomorrow’s billion-dollar buyouts. The report will:
- Assess independent brands that are outpacing beauty industry growth
- Provide an understanding of products and concepts that resonate with today’s consumers
- Identify potential acquisition candidates and/or local partners
Price Anchor
OTHER PERSONAL CARE REPORTS
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Home & Personal Care Ingredients: Purchasing Manager Expectations Survey
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Sustainability in Beauty: United States Market Brief
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Skin Care 360˚: U.S. Market Brief
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Waterless Beauty in Europe: Brands, Trends, and Products Watch
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Hot Tools: Market Analysis and Opportunities
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Beauty Nutrition: U.S. Market Brief
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Hand Sanitizers: U.S. Market Analysis and Opportunities
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Personalized Beauty: U.S. Market Assessment and Opportunities
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Intimate Beauty Care: U.S. Market Assessment and Opportunities
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Hair Tools and Appliances: Market Analysis and Opportunities