U.S. Beauty and Retail Trends

Beauty showed a quick turnaround in 2021, with retail sales increasing across all product classes except toiletries. The dollar volume was largely driven by increased prices and less promotional activity in certain product classes such as makeup. As inflation is broadening, growth will be slightly slower in 2022 and the coming years.

Brands continued to extend across product categories in a stronger way. Consumers established a more positive attitude toward dermatologists, turning to professionals for their expertise more frequently. This helped bring in more support for skin care, as well as hair care brands.

The retail environment celebrated the return of foot traffic to stores, and luxury brands began to diversify by entering non-traditional channels through newly formed partnerships, such as Ulta x Target and Sephora x Kohl’s.
E-commerce remained a core focus for most marketers.

Download this report as it spotlights the current and future trends that are driving the beauty industry forward based on key insights from Kline's recently published in-depth reports - Cosmetics & Toiletries USA and Beauty Retailing USA.

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