Medical Spas: U.S. Channel Assessment

Medical spas have been growing in popularity over the past few years, reflecting the boom in consumers looking to enhance their overall wellness and youthfulness. These outlets including OVME, Ideal Image, and Modern Age offer a unique blend of medical aesthetic treatments such as injectables plus spa and wellness services.
This offering takes an inside look at how the channel has evolved, what makes these outlets attractive, and why professional skin care brands are expanding their field teams to support these outlets.

TABLE 1. ILLUSTRATIVE LIST OF AREAS TO BE SURVEYED

Revenue and growth of channel

Impact of economy on revenues

Service versus skin care sales revenue

Role of social media and marketing activities

Average consumer spend annually on services and skin care product

Skin care concerns of priority

Importance of supplier delivery on training and education, innovative portfolio, customer service, and price/value-added services

Number of services performed per month by type

Best-selling skin care brands

Unmet needs

Physician-Dispensed Skin Care: China Perception and Satisfaction Survey

Augmenting over a decade of research that has helped marketers understand the Professional Skin Care landscape in China, we are now pleased to offer our renowned physician-dispensed skin care survey report for the China market.

This report will help subscribers understand the unmet needs of physicians who dispense skin care products in China. The report will also dive into leading considerations for brand selection, the perception of local versus international brands, and key products and brands recommended by physicians.

Results from the survey are delivered in a PowerPoint presentation. Below are details of how the survey is reported.

Methodology

Key Findings

The business of skin care

This report section provides a perspective on the current professional skin care business in China and what can be expected for the future overall and by provider (as listed in Table 1).
Also included are highlights from our survey on areas such as the impact of regulations, economic considerations, procedures in demand and key skin concerns treated by dispensing physicians.

What matters most?

This section shows priorities in the skin care providers’ decision to use/offer a professional skin care brand. These attributes are listed in Table 2.

Who performs best?

This report section provides an overview of how physicians rate the brands that they use and factors feeding into the performance. We examine the performance differences between local and international brands (as shown in Table 3).

TABLE 1. SKIN CARE PROVIDER TYPE

Public hospitals

Private hospitals

Private clinics

TABLE 2. LIST OF PHYSICIANS’ PRIORITIES

Training and education

Marketing (including digital assistance)

Product portfolio and innovation

Order-to-delivery and customer service

Price and value-added services

TABLE 3. LIST OF BRANDS CONSIDERED

International:

SkinCeuticals

Fillmed

NeoStrata

Obagi

Local:

Winona

Biohyalux

Collgene & Comfy

Voolga

Professional Hair Care Indies: Global Analysis of Brands to Watch

This report will provide pertinent information on compelling indie brands that are helping shape today’s professional hair care industry. While they may be small in terms of sales value, these brands have the potential to become tomorrow’s billion-dollar buyouts. The report will:

Assess independent brands that are outpacing professional salon hair care industry growth
Provide an understanding of products and concepts that resonate with today’s consumers
Identify potential acquisition candidates and/or local partners

Multi-Site Skin Care and Wellness Destinations: U.S. Assessment

As the pandemic waned, a robust hunger for an expanded menu of wellness treatments emerged. While traditional venues for aesthetic treatments such as dermatologists have remained extremely busy, consumers have more options than ever to consider for their beauty and wellness fix. Numerous multi-chain spas and medspas continue to expand and have become havens for wellness, aesthetic, and spa treatments. This report will focus on key trends, developments, and business opportunities for professional skin care brands looking to expand their distribution.

Introduction

Market Overview

An overview of the trends and developments of various wellness destinations, their characteristics, opportunities, and future growth.

Outlet Profiles*

Outlet overview:

Background, ownership
Revenues: services versus product sales (2022 and 2023 estimates)
Key developments/growth drivers
Future growth drivers
Door count
Regional presence

Product and treatment portfolio:

Key professional skin care brands/products offered (back-bar and take-home)
Key treatments/services offered
New brands/treatments added
Price points of various treatments
Marketing/promotions:
Discounts
Memberships
Merchandising activity

* Subject to subscriber requests

Skin Care 360˚: U.S. Market Brief

Introduction

Market Brief

Skin care market evolution and estimated 2022 performance
Category highlights (Listed in Table 1)
Key growth drivers
Product and sustainability trends
Leading marketers and emerging brands
Channel overview
Overview of natural/clean skin care
Overview of professional skin care
Future expectations (through 2026)

This report contains key takeaways from Kline’s in-depth U.S. skin care reports, including:

Cosmetics & Toiletries USA
Natural & Clean Beauty USA
Professional Skin Care USA
Beauty Retailing USA
Beauty Indies USA

Salon Distribution Benchmarking

Top Rankings

View by company, brand, and SKU. Identify opportunities and how you perform vs. competition.

Performance in Your Salons

How are your salons performing? How is your distribution and range changing over time?

Other Brands in Your Salons

How many other brands are in your salons, and which are you more likely to share space with? How does your range perform where listed?

Additional Views?

Get input into development and create new views to answer other business questions you may have.

Salon Hair Care Global Series: Mid-Year 2023 Update

Tentative Database Contents*

Total industry size and growth
Sales by half-year for the following periods: H1 2020, H2 2020, H1 2021, H2 2021, H1 2022, H2 2022, H1 2023
Data for each of the categories listed in Table 2 for the six time periods
Top 10 marketers sales by master brand for the period H1 2021-H12023
Top 10 marketers sales by master brand by outlet (H1 2021-H12023):

- E-commerce
- Brick-and-mortar stores
- Salons’ take-home
- Salons’ back-bar

* Subject to charter subscriber input

Report Benefits

This program provides subscribers with an accurate picture of the size, segmentation, and performance of the professional hair care market in the key markets globally. It enables subscribers to obtain a top-line update to more detailed overview that Kline provides in its annual Salon Hair Care reports and databases. Specifically, this study will provide subscribers with:

Industry/category/brand assessments
New business developments
Acquisition screening
Competitive intelligence
Channel strategy
Strategic planning

Salon Purchase Channels U.S., Europe & China Market Analysis

This report compiles a quantitative survey among salons and opinions from unstructured interviews with industry experts across United States, key European markets and Mainland China. Observing changes in salons purchase patterns as well as development of online platforms selling to stylists for professional hair care marketers and distributors it is important to understand where and why salons shop. The report includes information on:

Number of salons
Salons segmentation
Salons purchase behaviors:
- - Where they shop
- - How often they shop
- - Reasons behind choice of purchase channel
Brands they use
Services they provide
Product retailing and spending on salon hair care products

Information Gathered from Quantitative Survey*

Salon segmentation
- - Pricing of coloring services
- - Pricing of hair cuts(the above will allow ups to split the sample into premium mid-tier and economy salons)

Purchase channels
- - Where they purchase products from
- - Share of each purchase channel on their total expenditure
- - Number of channels they source products from
- - Quantities of products bought online and traditionally
- - Which brands are purchased through which channel
- - Reasons behind selection of various channels

Services they provide
- - Services they provide
- - How their revenue is split by type of service

Product sales
- - Share of product retail in their revenues
- - How do they sell products to clients (physically or online)
- - What would encourage them to sell more products to customers

Products and bands they use or sell to customers
- - The amount that they pay for product purchase per month
- - Brands they use
- - Reasons for selecting the brands they use

This program provides subscribers with an understanding of the purchase behaviors of different types of salons in United States, Europe and Mainland China. Results from this study will enable companies to better understand reasons behind selection of purchase channels and brands, importance of product retailing as well as services provided by salon tier. This knowledge should help marketers to create effective partnerships and agreements with salons.

Deliverables

Report combining findings from survey and unstructured interviews
Survey results tabulations
The possibility to compare results across different salon segments
Incorporating expertise from the Kline Salon Hair Care annual study

Professional Hair Color: Global Market Snapshot

This report will assist salon hair care companies in identifying opportunities within the global hair coloring market. It will also serve as an invaluable tool in the strategic planning process and help the subscribers:

Design their coloring product portfolio by better understanding which market segments are the most promising
Benchmark their hair color offerings against other players
Identify differences between markets in size and growth of various product types to better target various markets

Professional Skin Care Global Series: Market Analysis and Opportunities

This report enables subscribers to identify new business opportunities in the professional skin care market by understanding the latest developments and key trends shaping the market. It is designed to provide business executives with reliable and timely insights to assist them in addressing questions such as the following:

How are brands and professional outlets responding to the economic situation?
What factors are driving the medical care providers channel regionally?
What are the key opportunities that exist for professional skin care marketers?

TABLE 2. ILLUSTRATIVE LIST OF SELECT BRANDS TO BE PROFILED
Bosley MD	Nak Hair
Celeb Luxury	Nakagawa
Cadiveu Professional	Nashi Argan
Davines	Naturalmente
Eleven Australia	Neuma
IGK	Newsha
Insight	No.3
Itallian Hairtech	Oolaboo
JPS Cosmetics	Oway
K18	Previa
Kevin.Murphy	Rica
La Biosthétique	Sachajuan
Lowell	Unite
Maria Nila	Virtue

TABLE 1. ILLUSTRATIVE LIST OF DESTINATIONS TO BE PROFILED
Med Spas/Derm Clinics	Massage Spas	Aesthetic Facial Bars	Tanning Spas
Alchemy 43	Hand & Stone	Face Gym	Glo Sun Spa
Ever/Body	Lavida	Face Foundrié	Planet Beach
Ideal Image	Massage Envy
LaserAway	Spavia
LightRx Face & Body MedSpa	Woodhouse
Radiance Medspa
Skin Laundry
Skin Spirit
V/O Med Spa

TABLE 1: MARKETS *
Europe	Latin America	North America
France	Brazil	United States
Germany
Italy
Spain
United Kingdom

TABLE 1: MARKETS *
Europe	North America	Asia
France	United States	Mainland China
United Kingdom
Germany
Italy
Spain

Table 2: SALON SEGMENTS
- Premium
- Moderate
- Value

TABLE 1. SCOPE
Global coverage

TABLE 2. HAIR COLORING PRODUCT TYPES
Bleaches
Demi-permanent color
Permanent color
Semi-permanent color
Other

Table 2. CHANNELS EXAMINED
Beauty institutes	Spas and salons
Medical care providers	Retail (e-commerce, brick-and-mortar stores)

Table 3. SELECT EXAMPLES OF BRANDS PROFILED
United States
EltaMD	Revision Skincare
Image Skincare	SkinCeuticals
Obagi	ZO Skin Health
Europe
Babor	Guinot
Comfort Zone	Natura Bissé
Elemis	Thalgo
China
Biohyalux	SkinCeuticals
Fillmed	Winona
NeoStrata	Voolga

Medical Spas: U.S. Channel Assessment

Scope

Table of Contents

Subscriber Benefits

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Physician-Dispensed Skin Care: China Perception and Satisfaction Survey

Scope