Wellness Market Research Reports

We focus on wellness products sold through all channels of distribution, including personal care cleansing, hand soaps, home fragrances, nutritional supplements, sleep aids, probiotics, and CBD. Our studies are ideal for manufacturers, marketers, retailers, and suppliers who are seeking a deeper understanding of their industry, or those who are looking to learn more about the nuances, along with the trends, scenario forecasts, and intelligent insights not found anywhere else.
Browse Top 10 Best Wellness Resources >>

Beauty

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Aesthetic Skin Care Consumer Insights

This report identifies the unmet needs of aesthetic consumers, the services they are booking, new aesthetic formats/outlets dedicated to accessibility and wellness, and generational behaviors with special attention to Gen Zers and millennials who are increasingly looking for aesthetic solutions. 

Barbershops: Global Market Brief

Barbershops: Global Market Brief

The increasing number of barbershops is one of the key factors driving growth in the professional hair care
market. The barbershop revival is most apparent in European countries, but is also present in other parts of
the world. On the product side, many major players are launching or relaunching lines of products designed
specifically for men, while a new crop of smaller men’s brands have been born out of this barbershop trend.

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Beauty Devices: Global Market Analysis and Opportunities

The report is a comprehensive analysis of the at-home beauty devices market focusing on the United States. It provides in-depth analysis and insights on market size and growth, opportunities, key skin care concerns, technologies, and the competitive landscape.

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Beauty Indies: U.S. Analysis of Brands to Watch

Indie beauty brands exist in every category and vary in positioning, pricing strategy, and distribution. These independent, innovative, and purposeful brands are strong acquisition targets for global beauty companies.

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Beauty Nutrition: U.S. Market Brief

With the pandemic continuing, beauty nutrition has gained momentum as consumers explore new areas of beauty centered around improving health and wellness. Companies, both in the beauty and wellness realms, are presenting consumers with a multitude of options such as drinks, powders, and capsules designed to nourish skin, hair, and nails from the inside out. ​

Beauty Patterns

A large-scale primary research conducted to enable a holistic understanding of consumers approach to beauty routines, and changes in those routines over time.

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BrandHub

BrandHub is a one-stop-shop for a clear overview of trending brands in the beauty ecosystem. Explore a strong network of brands and tailored insight through an interactive growth matrix and brand profiles.

Cannabis Beauty: U.S. Market Analysis and Opportunities

This is a robust analysis of the dynamic market for cannabis in beauty, focusing on market size and growth, news-making products, channel analysis, key new launches, and product trends. The consumer survey takes a deep dive into identifying purchasing decisions across product categories and identifying unmet needs.

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Cosmetics & Toiletries USA

Kline’s extensive coverage of the U.S. beauty and personal care market highlights how the market is performing in an inflationary environment. We will look at if consumer spending is sustaining at the same levels as last year in categories such as makeup and fragrances. The report will also forecast future market values and consumer demand using Kline’s enhanced predictive analytics tools.

Hair Tools

Hair Tools and Appliances: Market Analysis and Opportunities

A comprehensive assessment of the hair tools and appliances market, this report covers both the consumer and professional markets. It focuses on market size and growth, key trends and developments, competitive landscape, channel breakdowns, and the industry’s future.

Hot Tools

Hot Tools: Market Analysis and Opportunities

A comprehensive assessment of the hot tools market covering both the consumer and professional markets, this report focuses on market size and growth, key trends and developments, competitive landscape, channel breakdowns, and the future of the industry.

Independent Stylists Global Market Brief

Independent hairdressers comprise an increasingly important target group for hair care companies, yet little information is available on this segment. In two previous editions Kline surveyed more than 1,600 independent stylists globally, to understand their behavior and attitudes. This third edition provides an update on characteristics and key behaviors of this important group

Intimate Beauty Care: U.S. Market Assessment and Opportunities

Dialogue surrounding intimate beauty care is on the rise as beauty brands seek to destigmatize feminine care. This report will explore the dynamic market for beauty products formulated for women’s intimate care and wellness, focusing on ingestibles, intimate moisturizers, intimate cleansers such as washes and wipes, and bikini care.

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Kline PRO: Salon Retail Products and Services Database

A comprehensive interactive database that enables users to access the latest performance data on the professional hair care industry. Based on actual salon transactions from a panel of thousands of salons, it yields category, brand, and product-level sales and service data on a quarterly basis.

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Medical Spas: U.S. Channel Assessment

Medical spas have been growing in popularity over the past few years, reflecting the boom in consumers looking to enhance their overall wellness and youthfulness. These outlets including OVME, Ideal Image, and Modern Age offer a unique blend of medical aesthetic treatments such as injectables plus spa and wellness services.

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Medical-Dispensing Skin Care: ​Global Screening Assessment

The global medical dispensing skin care market is rapidly approaching the $3 billion milestone, with a year-over-year double-digit growth. The medical-dispensing channel continues to grow due to brands expanding internationally and the continued demand for non-surgical procedures supported by medical-grade products from aesthetic physicians. This report captures the market size of medical-dispensing skin care for over 65 countries globally.

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Multi-Site Skin Care and Wellness Destinations: U.S. Assessment

As the pandemic waned, a robust hunger for an expanded menu of wellness treatments emerged. While traditional venues for aesthetic treatments such as dermatologists have remained extremely busy, consumers have more options than ever to consider for their beauty and wellness fix. Numerous multi-chain spas and medspas continue to expand and have become havens for wellness, aesthetic, and spa treatments. This report will focus on key trends, developments, and business opportunities for professional skin care brands looking to expand their distribution.

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Natural and Clean Beauty Regional Series: Market Analysis and Opportunities

This report series contains an in-depth analysis of the dynamic market for naturally positioned, clean, and organic beauty and personal care products. It features a rating for brands’ true degrees of naturalness based on Kline’s proprietary rating scale, with an analysis of the market size and growth, key new launches and product trends, and retail outlet breakdowns.

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Professional Beauty Outlet Tracker

This new digital platform collects, categorizes, and aggregates data relating to points-of-interest that offer professional beauty services.

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Professional Hair Care Indies: Global Analysis of Brands to Watch

Indies are the most sought-after brands by cosmetics marketers, retailers, and shoppers alike. Recording staggering growth, these privately owned brands outpace the total market by offering unique product and ingredient stories, combined with compelling digital marketing that resonates with today’s beauty consumers.

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Professional Hair Color: Global Market Snapshot

The study provides a deeper dive into professional hair coloring products category, including detailed segmentation and discussing performance of each product type. It is also providing competitive landscape data for each of the coloring market segments.

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Professional Nail Care: Global Market Brief

The report is a robust analysis of the global professional nail care market, focusing on key trends, developments, and business opportunities. The series includes a brief analysis on six markets—United States, France, Germany, Italy, United Kingdom, and Japan.

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Professional Skin Care Global Series: Market Analysis and Opportunities

A comprehensive analysis of the global professional skin care market, this program focuses on market size and growth, key challenges, and business opportunities. Key data and insights include the analysis of the competitive landscape, channels, and product categories. This program also features advanced forecasting.

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Salon Distribution Benchmarking

Comprehensive interactive database enables users to access the latest performance data on the professional hair care industry. Based on actual salon transactions, it yields category, brand, and product-level sales and service data on a quarterly basis.

Salon Hair Care

Salon Hair Care Global Series: Mid-Year 2023 Update

A top-line mid-year update of data and insights  included in our annual Salon Hair Care study. A comprehensive analysis of the key global professional hair care markets.  This report focuses on market of professional hair care products, its size and growth, category, channel and company/brand performance.

Salon Purchase Channels

Salon Purchase Channels: United States Market Analysis

Salons traditionally purchased their supplies directly from manufacturers or from distributors/wholesalers and their stores. This purchase behavior has changed, and salons nowadays have a variety of ways to obtain professional hair care products.

Skin Care 360 USA

Skin Care 360˚: U.S. Market Brief

This first-edition report provides a 360˚ view of the dynamic skin care market across all channels of distribution, product categories, and key sub-markets, including natural and clean skin care and professional skin care. The analysis of the market also highlights the leading players, emerging brands, and future of skin care beyond 2022.

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Sustainability in Beauty: United States Market Brief

The beauty industry continues to grapple with sustainable approaches that do not compromise on product quality, desired results, and consumer safety. This study will present an overview of key sustainability beauty trends spanning the hair care, nail care, and skin care sectors.

Sustainability in Professional Beauty

Sustainability in Professional Beauty

This study will review the best practices and initiatives relating to sustainability conducted by participants in the professional beauty market, spanning the hair care, nail care, and skin care sectors.

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Trendspotter

Leveraging our beauty expertise and cutting-edge digital solutions, Trendspotter is a one-stop-shop for a clear overview of the beauty and wellness trend ecosystem. Explore hundreds of trends and tailored insight in an interactive growth matrix.

Waterless Beauty in Europe: Brands, Trends, and Products Watch

Whether in form of bars, sticks, or tablets, solid-form cosmetics take on more and more shelf space. This report is a first-of-its-kind analysis of the fast-developing market of solid-form cosmetics in Europe: travel-friendly, sustainable, natural, water-saving, plastic-reducing ergonomic solutions that beauty industry marketers offer to their clients.

Healthcare

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Beauty Nutrition: U.S. Market Brief

With the pandemic continuing, beauty nutrition has gained momentum as consumers explore new areas of beauty centered around improving health and wellness. Companies, both in the beauty and wellness realms, are presenting consumers with a multitude of options such as drinks, powders, and capsules designed to nourish skin, hair, and nails from the inside out. ​

CBD for Health and Wellness: U.S. Market Analysis and Opportunities

This is a comprehensive analysis of consumer use Cannabidiol (CBD) health and wellness products, regulatory and legal status, currently available products, marketing channels, and outlook for CBD products and the categories it covers. This study includes consumer research with attitudes, usage and perceptions of CBD products.

Nutritional Supplements Market in the United States

A comprehensive analysis of the U.S. market for nutritional supplements focusing on key trends, developments, challenges, and business opportunities. Product categories covered include: vitamins, minerals, and
herbal products.

Sleep Aids: U.S. Market Analysis and Opportunities

A comprehensive analysis of the market for sleep aids in the United States covering OTC sleep medicines, natural sleep aid products, and sleep aid devices, including consumer research on attitudes, usage, and perceptions.

Food & Nutrition

Nutritional Supplements Market in the United States

A comprehensive analysis of the U.S. market for nutritional supplements focusing on key trends, developments, challenges, and business opportunities. Product categories covered include: vitamins, minerals, and
herbal products.

Home Care

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Home & Personal Care Ingredients: Purchasing Manager Expectations Survey

After a record 2022, the HPC ingredients market is going through a difficult period in 2023. Destocking, the rise of inflation, and economic slowdown are a few reasons behind the volume of sold ingredients being below expectations.
To provide chemical suppliers with an understanding of their clients’ short- to mid-term spending patterns, Kline is surveying 100 key decision-makers in raw materials sourcing departments at a representative sample of HPC formulators.

Home Fragrances US Market Brief

Home Fragrances: U.S. Market Brief

The 25th report edition will highlight how the market is performing in an inflationary environment and whether consumer spend is sustaining at the same levels or consumers have made concessions. The report will also evaluate sales through brick-and-mortar versus e-commerce, look at how rising indie brands are expanding their distribution and product offerings, and forecast future market values and consumer demand using Kline’s enhanced predictive analytics tools.

Wellness Contacts

Carrie Mellage

Carrie Mellage
Vice President
+1 973-435-3412

Kristy Altenburg
Director of Consumer Product Sales
+1-973-435-3367
NORTH AMERICA

Pilar Pardo

Pilar Pardo
Senior Account Manager
+32-2-776-07-37
Languages: English, French, Spanish
EMEA | ASIA

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